---
title: "Brush Soap — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/brush-soap"
last_updated: "2026-07-31T15:57:11.271Z"
locale: en
meta:
description: "Niche score 31/100 · £41K/yr market · 26K searches/yr · £9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £41K/yr market · 26K searches/yr · £9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brush Soap — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **brush soap**
**Skip it**
Prices mostly outside the sweet spot ($3.93–$12.80) — this niche doesn't clear our bar today.
Market size 10Growth 16Conversion 98Competition 5Returns 99Price range 0Avg price 26Brand share 7Review moat 34Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,091**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£41K**
£41K/yr · 26K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.93–£12.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brush soap is a £41K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brush soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£28K–£37K**
- units × avg price
- **Conversion rate**
- **17.0%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- GENERAL'S44% - The Masters38% - Vallejo7% - Fuumuui5% - da Vinci4% - golden maple3%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -18.1% search growth over the last 90 days.
700500Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/brush-soap/trend)
## **Top brush soap search terms**
- **brush soap**14K/yr-10.2%15.4% conv. - **masters brush cleaner**6K/yr-26.4%16.7% conv. - **paint brush soap**3K/yr-13.5%14.1% conv. - **the masters brush cleaner**3K/yr-38.0%18.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/brush-soap/search-terms)
## **Top brush soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£12K45%£19K60%£25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Masters The 2.5oz Brush Cleaner Transparent**GENERAL'S**£12.11**4.7★2,305 rev](https://www.amazon.co.uk/dp/B0009RRT9Y) [2**Masters Brush Cleaner 1 Oz**The Masters**£9.21**4.8★7,403 rev](https://www.amazon.co.uk/dp/B001TNR7VM) [3**Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists**Vallejo**£3.93**4.2★468 rev](https://www.amazon.co.uk/dp/B0046AYBC8) [4**Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes**Fuumuui**£10.27**4.4★54 rev](https://www.amazon.co.uk/dp/B0DKDQNHPK) [5**DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm**da Vinci**£7.07**4.7★601 rev](https://www.amazon.co.uk/dp/B000PHCQFA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Golden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)**golden maple**£8.89**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GXTVS12F) [**Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes**Fuumuui**£10.27**54 rev1y ago](https://www.amazon.co.uk/dp/B0DKDQNHPK) [**Masters Brush Cleaner 1 Oz**The Masters**£9.21**7,403 rev5y ago](https://www.amazon.co.uk/dp/B001TNR7VM) [**General Pencil Various The Masters Brush Cleaner and Preserver-2.5 oz**GENERAL'S**£12.80**10,804 rev13y ago](https://www.amazon.co.uk/dp/B0027AEANE) [**DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm**da Vinci**£7.07**601 rev13y ago](https://www.amazon.co.uk/dp/B000PHCQFA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Golden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)**golden maple**£8.89**4.5★**▲ 323%**](https://www.amazon.co.uk/dp/B0GXTVS12F) [**Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists**Vallejo**£3.93**4.2★**▲ 43%**](https://www.amazon.co.uk/dp/B0046AYBC8) [**Masters The 2.5oz Brush Cleaner Transparent**GENERAL'S**£12.11**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0009RRT9Y) [**DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm**da Vinci**£7.07**4.7★**— 1%**](https://www.amazon.co.uk/dp/B000PHCQFA) [**Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes**Fuumuui**£10.27**4.4★**▼ 12%**](https://www.amazon.co.uk/dp/B0DKDQNHPK)
**~~View all trending →~~**
## **What buyers say about brush soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**29%
*“Works really well to clean brushes”*
**Quality-Overall**20%
*“Hands down absolutely phenomenal”*
**Smell**8%
*“Pleasant scent, Good cleaner”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Does what its says on the pot”*
**Soft Feel**4%
*“Really gets my brushes clean and soft”*
**Durability**3%
*“Used this for a long time without any problems or complaints”*
**Size-Overall**3%
*“Convient”*
**Efficiency**2%
*“Works really well”*
### **What buyers complain about **
**Paint Quality**17%
*“Didn't get to try it on any other type of brush as fail to see how it could work on acrylic unless the paint is still wet in which case case water works fine alone”*
**Instructions/User Manual/Troubleshooting**17%
*“I dont know how to use it as Amazon placed a sticker over the instructions”*
**Ease Of Use**11%
*“Impossible to get the lid off”*
**Functionality-Overall**11%
*“Didnt work for me”*
**Smell**6%
*“Also the scent is not as good”*
**Size-Overall**6%
*“Extra small pot”*
**Value For Money**4%
*“I bought this in September 2025 and was skeptical, I was also put off by what I thought was a high price but”*
### **Top return reasons **
**Size-Overall**67%
**Gifting Purpose**17%
**Value For Money**17%
## **Common questions**
- **Is brush soap profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the brush soap niche?**
- 6 brands and 31 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in brush soap?**
- Top complaints mined from reviews: Paint Quality, Instructions/User Manual/Troubleshooting, Ease Of Use. The return rate is 0.1%.
- **What does it cost to enter the brush soap niche?**
- Listings span £3.93–£12.80; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 3,091 reviews — the moat a new listing must climb.
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