---
title: "Brownies — £128K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/brownies"
last_updated: "2026-07-31T15:57:10.487Z"
locale: en
meta:
description: "Niche score 50/100 · £128K/yr market · 179K searches/yr · £9.39 avg price. Soft demand (-15.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £128K/yr market · 179K searches/yr · £9.39 avg price. Soft demand (-15.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brownies — £128K/yr Amazon UK Niche (2026) - Flapen"
---
# **brownies**
**Worth a look**
Shows low returns (0.0%), but soft demand (-15.9% this quarter) keeps it on the watch list.
Market size 29Growth 17Conversion 77Competition 52Returns 100Price range 32Avg price 28Brand share 50Review moat 93Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****134.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.90–£21.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£128K**
£128K/yr · 179K searches
**Avg price**
**Okay****£9.39**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brownies is a £128K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brownies market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£117K–£141K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **29%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**21%**
- Morrisons26% - Generic18% - GOOFIIE.12% - Wilfreds10% - House of Gifts9% - Gower Cottage Brownies4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
9K7KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/brownies/trend)
## **Top brownies search terms**
- **brownies**106K/yr-13.2%5.6% conv. - **brownie**42K/yr-13.8%4.8% conv. - **chocolate brownies**18K/yr-26.2%3.0% conv. - **brownies by post**9K/yr-33.6%2.9% conv. - **chocolate brownie**5K/yr-15.4%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/brownies/search-terms)
## **Top brownies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£38K40%£51K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes**Morrisons**£2.76**4.4★412 rev](https://www.amazon.co.uk/dp/B0BSS2N83F) [2**Brownies by Post Chocolate Brownie Hamper - 8 Chocolate Brownies Gift Box - Delicious Letterbox Delivery - Exclusive To GOOFIIE.**GOOFIIE.**£15.56**3.8★86 rev](https://www.amazon.co.uk/dp/B09KMDLLR5) [3**Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)**Generic**£12.76**5.0★6 rev](https://www.amazon.co.uk/dp/B0FQ5W6Q9Q) [4**Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack**Generic**£4.22**3.7★4 rev](https://www.amazon.co.uk/dp/B0FR97Q54K) [5**Wilfreds Luxury Chocolate Brownies With Milk and White Chocolate Chips: The Ultimate Brownie Experience - 12 Handmade Indulgent Brownies in a Letterbox Friendly Gift Box A Great Gift for Him or Her**Wilfreds**£19.89**4.5★87 rev](https://www.amazon.co.uk/dp/B0CJVNPGD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Brownie Mini Bite 40s**Morrisons**£4.26**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G49C86QR) [**Thornton - Classic Fudge Brownie Bag 99g - Christmas Easter Valentines Mothers Day Gift**Generic**£7.53**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FS35F8B5) [**Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack**Generic**£4.22**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FR97Q54K) [**Morrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack**Generic**£4.27**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FR99Q7N3) [**Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)**Generic**£12.76**6 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ5W6Q9Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack**Generic**£4.27**0.0★**▲ 121%**](https://www.amazon.co.uk/dp/B0FR99Q7N3) [**Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack**Generic**£4.22**3.7★**▲ 117%**](https://www.amazon.co.uk/dp/B0FR97Q54K) [**Brompton House Chocolate Brownies 6 x 25g (150g)**Brompton House**£0.96**4.1★**▲ 72%**](https://www.amazon.co.uk/dp/B0BFJJ3NFT) [**Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes**Morrisons**£2.76**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0BSS2N83F) [**Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g**Fiber One**£1.48**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0D84B5R6Q)
**~~View all trending →~~**
## **What buyers say about brownies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**50%
*“they have a lovely chocolatey taste”*
**Value For Money**10%
*“great price too”*
**Quality-Overall**9%
*“I've got no complaints”*
**Baking**7%
*“they are perfect for baking”*
**Flavor**3%
*“Deliciousness in a box”*
**Gifting Purpose**3%
*“Highly recommend and a lovely gift to receive”*
**Moist/Dry**2%
*“They are moist and gooey”*
**Sweetness**2%
*“Even more chocolatey”*
**Nutritional Content**2%
*“One of the best diet treats I've had”*
**Thickness**2%
*“huge thick bar wow buying more today”*
### **What buyers complain about **
**Moist/Dry**18%
*“The brownie pieces were very dry”*
**Texture/Consistency-Overall**13%
*“Didnt like too fudgy”*
**Size-Overall**10%
*“theyre very small”*
**Ingredients-Overall**10%
*“More than half of the WALNUT brownies didnt have any WALNUTS in them”*
**Sweetness**10%
*“a bit too sweet with the caramel sauce on top”*
**Flavor**8%
*“there are better flavours”*
**Value For Money**6%
*“quite expensive for what they are”*
**Durability**3%
*“didnt last long at all”*
## **Common questions**
- **Is brownies profitable to sell on Amazon United Kingdom?**
- The niche generates £128K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the brownies niche?**
- 15 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in brownies?**
- Top complaints mined from reviews: Moist/Dry, Texture/Consistency-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for brownies peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the brownies niche?**
- Listings span £0.90–£21.49; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)