---
title: "Search terms — brown rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/brown-rice/search-terms"
last_updated: "2026-07-31T09:32:22.864Z"
locale: en
meta:
  description: "Niche score 45/100 · £155K/yr market · 159K searches/yr · £5.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £155K/yr market · 159K searches/yr · £5.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — brown rice - Flapen"
---

# **brown rice**

**Skip it**

Pricing outside the sweet spot ($5.33 avg) — this niche doesn't clear our bar today.

Market size 33Growth 17Conversion 99Competition 28Returns 100Price range 32Avg price 15Brand share 35Review moat 82Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****362.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£155K**

£155K/yr · 159K searches

**Price range**

**Okay****£0.60–£21.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-15.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.33**

avg listing price — sweet spot $15–$100