---
title: "Broom — £917K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/broom"
last_updated: "2026-07-31T14:57:50.412Z"
locale: en
meta:
description: "Niche score 48/100 · £917K/yr market · 1.4M searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £917K/yr market · 1.4M searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Broom — £917K/yr Amazon UK Niche (2026) - Flapen"
---
# **broom**
**Skip it**
Prices mostly outside the sweet spot ($5.79–$12.56) — this niche doesn't clear our bar today.
Market size 76Growth 29Conversion 79Competition 20Returns 98Price range 0Avg price 23Brand share 27Review moat 51Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£917K**
£917K/yr · 1.4M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,451.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.41**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.79–£12.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, broom is a £917K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **broom market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£841K–£1.1M**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**9%**
- TDBS The Dustpan and Brush Store39% - Amazon Basics38% - UMAYCOOL4% - Best House Another Fine Product4% - SWISSPACK3% - Lifestyle comfort ltd3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
30K20KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/broom/trend)
## **Top broom search terms**
- **broom**482K/yr-0.8%5.5% conv. - **brush**277K/yr-2.8%1.8% conv. - **sweeping brush indoor**120K/yr-3.8%6.7% conv. - **sweeping brush**92K/yr+15.6%4.9% conv. - **indoor broom**61K/yr+0.5%7.1% conv. - **soft broom**42K/yr+29.2%6.3% conv. - **floor brush**55K/yr-8.5%3.4% conv. - **broom indoor**47K/yr+17.5%6.4% conv. - **kitchen broom**26K/yr+5.4%6.3% conv. - **brooms**26K/yr+0.4%2.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/broom/search-terms)
## **Top broom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£92K20%£183K30%£275K40%£367K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Angled Push Broom Blue&White**Amazon Basics**£6.33**4.5★2,998 rev](https://www.amazon.co.uk/dp/B07N1PKRRY) [2**TDBS Soft Indoor Broom (Grey 120cm) - Perfect for Laminate Vinyl or Wooden Floor with Multi-section Handle and Flagged Bristle**TDBS The Dustpan and Brush Store**£7.47**4.4★5,319 rev](https://www.amazon.co.uk/dp/B08H598SHV) [3**Sweeping Brush Indoor - Durable Floor Brush Indoor Broom with Durable Bristle Broom Laminate Sweeper with Strong Handle For Cleaning Kitchen Bedroom Laminate Wood Tile etc**TDBS The Dustpan and Brush Store**£5.79**4.5★369 rev](https://www.amazon.co.uk/dp/B0DQXFSZ49) [4**Broom Indoor Sweeping Broom Brush with Long Handle UMAYCOOL Kitchen Indoor Floor Brush with Dense Soft Bristles Perfect for Sweeping Room Office Kitchen**UMAYCOOL**£10.58**4.4★609 rev](https://www.amazon.co.uk/dp/B0B3HF6PTN) [5**Soft Bristle Broom with 1.2M Long Handle Indoor Sweeping Brush for Tile Wood Laminate Floors Lightweight Broom for Home Kitchen Patio Garden and Office Cleaning (Pack of 1) - By Best House**Best House Another Fine Product**£7.60**4.5★122 rev](https://www.amazon.co.uk/dp/B0F87YK65W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EDS 12 Soft Bristle Indoor Broom with 120cm Stainless Steel Handle Lightweight Sweeping Brush for Tile Wood & Laminate Floors Ideal for Kitchen Living Room Patio & Pet Hair Removal (PACK OF 1)**EDS**£6.32**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFXR5VX) [**Sweeping Brush Indoor Broom - Long Handle Floor Cleaner Soft Bristles Hair Brush - Perfect use for Kitchen Bedroom Living Room Garage House Floors - Duck Egg**TDBS The Dustpan and Brush Store**£6.85**43 rev10mo ago](https://www.amazon.co.uk/dp/B0FPBL317J) [**Soft Bristle Broom with 1.2M Long Handle Indoor Sweeping Brush for Tile Wood Laminate Floors Lightweight Broom for Home Kitchen Patio Garden and Office Cleaning (Pack of 1) - By Best House**Best House Another Fine Product**£7.60**122 rev1y ago](https://www.amazon.co.uk/dp/B0F87YK65W) [**LSC 12 Soft Indoor Broom Heavy Duty Sweeping Brush with 120cm Stainless Steel Handle Ideal for Kitchen Carpet Living Room Removes Pet Hair (1)**Lifestyle comfort ltd**£8.03**55 rev1y ago](https://www.amazon.co.uk/dp/B0DXVTRKBG) [**Sweeping Brush Indoor - Durable Floor Brush Indoor Broom with Durable Bristle Broom Laminate Sweeper with Strong Handle For Cleaning Kitchen Bedroom Laminate Wood Tile etc**TDBS The Dustpan and Brush Store**£5.79**369 rev1y ago](https://www.amazon.co.uk/dp/B0DQXFSZ49)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sweeping Brush Indoor Broom - Long Handle Floor Cleaner Soft Bristles Hair Brush - Perfect use for Kitchen Bedroom Living Room Garage House Floors - Duck Egg**TDBS The Dustpan and Brush Store**£6.85**4.6★**▲ 246%**](https://www.amazon.co.uk/dp/B0FPBL317J) [**EDS 12 Soft Bristle Indoor Broom with 120cm Stainless Steel Handle Lightweight Sweeping Brush for Tile Wood & Laminate Floors Ideal for Kitchen Living Room Patio & Pet Hair Removal (PACK OF 1)**EDS**£6.32**4.0★**▲ 243%**](https://www.amazon.co.uk/dp/B0GXFXR5VX) [**SWISSPACK Broom Indoor Sweeping Broom Brush with Long Handle Kitchen Broom Indoor Floor Brush with Dense Soft Bristles Brooms Perfect for Sweeping Room Office Kitchen (indoor 2) (Black/Grey)**SWISSPACK**£8.27**4.7★**▲ 119%**](https://www.amazon.co.uk/dp/B0GDRP92WR) [**LSC 12 Soft Indoor Broom Heavy Duty Sweeping Brush with 120cm Stainless Steel Handle Ideal for Kitchen Carpet Living Room Removes Pet Hair (1)**Lifestyle comfort ltd**£8.03**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B0DXVTRKBG) [**Yard Broom Outdoor Heavy Duty 10 Garden Broom Synthetic Hard Bristle Brush Head with Strong Handle Stiff Sweeping Brush Outdoor**TDBS The Dustpan and Brush Store**£9.32**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B0BHTFG9XK)
**~~View all trending →~~**
## **What buyers say about broom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Overall, it feels well-made and designed”*
**Value For Money**13%
*“Excellent price”*
**Strength**12%
*“Strong and sturdy”*
**Assembly/Installation**9%
*“Assembly is simple”*
**Ease Of Cleaning**7%
*“Useful for cleaning & sweeping”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**4%
*“Easy to store”*
**Handle Quality**3%
*“The handle is nice”*
**Weight Light**3%
*“Very light and easy to put together”*
**Size-Overall**2%
*“It all fits”*
### **What buyers complain about **
**Quality-Overall**16%
*“Low quality”*
**Durability**14%
*“Broke on first use”*
**Size-Overall**9%
*“to big”*
**Value For Money**6%
*“Could have got a cheaper one”*
**Ease Of Cleaning**6%
*“it will not clean under cabinets”*
**Strength**5%
*“flimsy”*
**Weight Heavy**3%
*“It is quite heavy though and as described it is a push broom, literally”*
**Advertised Vs Actual Product**3%
*“Completely false advertising”*
**Functionality-Overall**2%
*“Makes the job constantly stop start”*
**Ease Of Use**2%
*“hard to use”*
### **Top return reasons **
**Defective Material/Parts**21%
**Size-Overall**16%
**Add-Ons/Attachments**9%
**Strength**7%
**Quality-Overall**7%
**Weight Heavy**5%
**Functionality-Overall**4%
**Durability**4%
**Assembly/Installation**3%
**Product Condition**2%
## **Common questions**
- **Is broom profitable to sell on Amazon United Kingdom?**
- The niche generates £917K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the broom niche?**
- 10 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in broom?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.
- **When does demand for broom peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the broom niche?**
- Listings span £5.79–£12.56; the average listing price is £8.41 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.
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