---
title: "Broken Biscuits Box — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/broken-biscuits-box"
last_updated: "2026-07-31T15:56:56.988Z"
locale: en
meta:
description: "Niche score 48/100 · £133K/yr market · 186K searches/yr · £10.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £133K/yr market · 186K searches/yr · £10.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Broken Biscuits Box — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **broken biscuits box**
**Skip it**
Soft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 74Competition 26Returns 100Price range 28Avg price 36Brand share 30Review moat 80Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****400.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.34**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£133K**
£133K/yr · 186K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.56–£18.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, broken biscuits box is a £133K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **broken biscuits box market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£129K–£155K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **63%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**10%**
- House of Lancaster50% - Zamfoods14% - CR Snacking12% - Jystock Limited5% - Krazy Kandi5% - Caribou Candy3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/broken-biscuits-box/trend)
## **Top broken biscuits box search terms**
- **broken biscuits**143K/yr-13.6%5.9% conv. - **broken biscuits bulk cheap**15K/yr-36.7%6.4% conv. - **broken chocolate**18K/yr-62.4%1.0% conv. - **broken chocolate biscuits**8K/yr-17.4%7.7% conv. - **broken biscuits assortment box**3K/yr+38.6%5.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/broken-biscuits-box/search-terms)
## **Top broken biscuits box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£27K30%£40K40%£53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**House Lancaster Broken Biscuit Assortment 1.3Kg**House of Lancaster**£7.55**3.9★2,895 rev](https://www.amazon.co.uk/dp/B07HM54FD1) [2**BROKEN CHOCOLATE BISCUITS ASSORTMENT 1KG - Box Of Broken Biscuits Bulk Biscuit Box Selection | Chocolate Assortment Chocolate Biscuit Bars | Multipack Fun Size Bars**CR Snacking**£10.44**4.0★486 rev](https://www.amazon.co.uk/dp/B0DPB7DVYY) [3**Broken Chocolate Biscuit Assortment 1kg Box**House of Lancaster**£11.21**3.8★2,641 rev](https://www.amazon.co.uk/dp/B08CRSQ159) [4**Broken Cookies 1kg- Broken chunky chocolate cookies.**House of Lancaster**£8.90**3.8★13 rev](https://www.amazon.co.uk/dp/B0GVT72S3Q) [5**Broken Chocolate Biscuits Assortment 1 KG Mega Assorted Biscuits Gift Pack Festive Biscuit Selection Bourbon | Nice | Richtea | Chocolate Digestive | Mix Shape and Size Chocolate Cookies (1 Box)**Zamfoods**£10.62**3.8★64 rev](https://www.amazon.co.uk/dp/B0GDYSCHSM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**House of Lancaster Fully Coated Chocolate Biscuit Bars Bulk Box Misshapes | Indulgent Assorted Broken Biscuits for Tea and Sharing**Krazy Kandi**£7.98**14 rev2mo ago](https://www.amazon.co.uk/dp/B0H1RGW4CT) [**House of Lancaster Assorted Broken Biscuits Bulk Box Misshapes Selection | Crunchy Variety for Tea Time and Sharing**Krazy Kandi**£7.11**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1RP6X9L) [**Assorted Broken Biscuits - Broken Biscuit Assortment - 1.3kg Bulk Pack for Office Sharing Family Gatherings & Tea Time Treats | Premium Quality Assorted Cookie Selection**Zamfoods**£7.99**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CXF3JK) [**GROBITS Broken Biscuit Assortment 1.3 kg - Chocolate Biscuits Mix Premium Quality Assorted Cookie Selection for Office Sharing Family Gatherings & Tea Time Treats**GROBITS**£16.51**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GY1KB26R) [**Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits**Zamfoods**£9.73**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GWR8BRK8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**House of Lancaster Fully Coated Chocolate Biscuit Bars Bulk Box Misshapes | Indulgent Assorted Broken Biscuits for Tea and Sharing**Krazy Kandi**£7.98**3.6★**▲ 258%**](https://www.amazon.co.uk/dp/B0H1RGW4CT) [**GROBITS Broken Biscuit Assortment 1.3 kg - Chocolate Biscuits Mix Premium Quality Assorted Cookie Selection for Office Sharing Family Gatherings & Tea Time Treats**GROBITS**£16.51**2.7★**▲ 258%**](https://www.amazon.co.uk/dp/B0GY1KB26R) [**Assorted Broken Biscuits - Broken Biscuit Assortment - 1.3kg Bulk Pack for Office Sharing Family Gatherings & Tea Time Treats | Premium Quality Assorted Cookie Selection**Zamfoods**£7.99**2.4★**▲ 257%**](https://www.amazon.co.uk/dp/B0H1CXF3JK) [**House of Lancaster Assorted Broken Biscuits Bulk Box Misshapes Selection | Crunchy Variety for Tea Time and Sharing**Krazy Kandi**£7.11**1.5★**▲ 257%**](https://www.amazon.co.uk/dp/B0H1RP6X9L) [**Broken Cookies 1kg- Broken chunky chocolate cookies.**House of Lancaster**£8.90**3.8★**▲ 235%**](https://www.amazon.co.uk/dp/B0GVT72S3Q)
**~~View all trending →~~**
## **What buyers say about broken biscuits box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Good value”*
**Taste-Overall**25%
*“Good taste”*
**Baking**15%
*“Really enjoyed these cookies”*
**Quality-Overall**13%
*“A good variety”*
**Advertised Vs Actual Product**3%
*“What I expected”*
**Freshness**3%
*“Always fresh”*
**Crispiness**3%
*“Choc”*
**Sweetness**2%
*“Yummy”*
**Blend/Ratio**1%
*“There is a good mix of chocolate biscuits”*
**Flavor**1%
*“Great choice super flavour”*
### **What buyers complain about **
**Value For Money**30%
*“Bit expensive”*
**Advertised Vs Actual Product**12%
*“Not as advertised”*
**Chunk/Clump/Collection**12%
*“one sort of little bits”*
**Quality-Overall**7%
*“the contents are terrible”*
**Taste-Overall**6%
*“Taste was awful”*
**Stale/Rotten/Spoiled**5%
*“Worst box of broken biscuits ever, in our opinion, stale in texture and taste, think again before you purchase”*
**Powdered/Crumbled**5%
*“Box of crumbs”*
**Size-Overall**4%
*“a much smaller Box than expected”*
**Flavor**4%
*“29% chocolate Flavour Penguin's 🤢 About 85% plain Penguin bars. Which are the nasty 29% chocolate Flavour”*
**Hard Feel**1%
*“bit hard”*
## **Common questions**
- **Is broken biscuits box profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 16 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the broken biscuits box niche?**
- 10 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in broken biscuits box?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Chunk/Clump/Collection. The return rate is 0.0%.
- **When does demand for broken biscuits box peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the broken biscuits box niche?**
- Listings span £5.56–£18.76; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.
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