---
title: "Brillo Pads — £191K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/brillo-pads"
last_updated: "2026-07-31T15:04:58.893Z"
locale: en
meta:
description: "Niche score 38/100 · £191K/yr market · 125K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £191K/yr market · 125K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brillo Pads — £191K/yr Amazon UK Niche (2026) - Flapen"
---
# **brillo pads**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 21Conversion 100Competition 6Returns 100Price range 0Avg price 16Brand share 0Review moat 63Quality gap 43
**Conversion**
**Incredible****26.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****974.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£191K**
£191K/yr · 125K searches
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.77**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.29–£12.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brillo pads is a £191K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brillo pads market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£173K–£231K**
- units × avg price
- **Conversion rate**
- **26.5%**
- **Avg BSR**
- **#953**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **17.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Brillo47% - Spontex29% - Topest15% - DMAS9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/brillo-pads/trend)
## **Top brillo pads search terms**
- **brillo pads**74K/yr-3.4%21.5% conv. - **brillo pads with soap**25K/yr-10.2%24.4% conv. - **brillo**8K/yr-21.3%12.5% conv. - **brillo pads with soap heavy duty**7K/yr-35.2%24.0% conv. - **brillo pad**4K/yr-11.8%13.9% conv. - **soap pads**3K/yr+4.1%20.7% conv. - **brilo pad**3K/yr-39.2%14.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/brillo-pads/search-terms)
## **Top brillo pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnson Brillo Pads X 10**Brillo**£4.06**4.7★1,191 rev](https://www.amazon.co.uk/dp/B000TAR1J4) [2**Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim**Spontex**£1.29**4.5★4,676 rev](https://www.amazon.co.uk/dp/B071DPBDGQ) [3**Brillo Multi-Use Soap Pads 10 Pack**Brillo**£1.72**4.6★730 rev](https://www.amazon.co.uk/dp/B007R2GHBK) [4**Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)**DMAS**£7.05**4.7★28 rev](https://www.amazon.co.uk/dp/B0FWRJWGNX) [5**3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth**Topest**£12.63**4.4★70 rev](https://www.amazon.co.uk/dp/B09Y36BM3H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)**DMAS**£7.05**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FWRJWGNX) [**Topest Soap Filled Scoures 10 Pads | Steel Wool Scourer Pads | Remove Tough Stains Grease and Grime with Ease | Great for Kitchen Pans Pots Cookers Etc.**Topest**£4.93**26 rev11mo ago](https://www.amazon.co.uk/dp/B0FL87B2JY) [**3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth**Topest**£12.63**70 rev4y ago](https://www.amazon.co.uk/dp/B09Y36BM3H) [**Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth**Topest**£8.70**98 rev4y ago](https://www.amazon.co.uk/dp/B09Y357MWV) [**Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim**Spontex**£1.29**4,676 rev6y ago](https://www.amazon.co.uk/dp/B071DPBDGQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)**DMAS**£7.05**4.7★**▲ 116%**](https://www.amazon.co.uk/dp/B0FWRJWGNX) [**3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth**Topest**£12.63**4.4★**▲ 15%**](https://www.amazon.co.uk/dp/B09Y36BM3H) [**Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth**Topest**£8.70**4.2★**— 5%**](https://www.amazon.co.uk/dp/B09Y357MWV) [**Brillo Multi-Use Soap Pads 10 Pack**Brillo**£1.72**4.6★**— 3%**](https://www.amazon.co.uk/dp/B007R2GHBK) [**Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim**Spontex**£1.29**4.5★**— 2%**](https://www.amazon.co.uk/dp/B071DPBDGQ)
**~~View all trending →~~**
## **What buyers say about brillo pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**29%
*“Perfect for cleaning pans, etc”*
**Quality-Overall**24%
*“Good make”*
**Value For Money**18%
*“Good value”*
**Advertised Vs Actual Product**9%
*“Work as they should”*
**Ease Of Use**6%
*“Easy to use”*
**Durability**4%
*“last well, and dont fall apart quickly like some cheaper alternatives”*
**Efficiency**3%
*“Works well”*
**De-Grease**1%
*“worked just as well brought my oven up a treat great for getting rid of grease burnt on items etc”*
**Correct Contents**1%
*“Godd number in the box, as expected”*
**Flexibility**1%
*“they are flexible enough to wrap around the thin wires to clean all around”*
### **What buyers complain about **
**Rusts/Corrodes**22%
*“The next day saw rust patches after 2 days i had to put it in the bin as it was full of rust”*
**Ease Of Use**15%
*“she says not as easily as another make”*
**Durability**9%
*“They do not last”*
**Soft Feel**6%
*“They are so soft that they no longer do what they are supposed to”*
**Ease Of Cleaning**4%
*“it took four scourers to get it clean as they are quite small”*
**Weight Heavy**4%
*“not particularly heavy duty”*
**Hard Feel**3%
*“They are rough”*
**Smell**3%
*“Smell is horrible”*
### **Top return reasons **
**Value For Money**50%
**Smell**25%
**Functionality-Overall**13%
**Ease Of Cleaning**13%
## **Common questions**
- **Is brillo pads profitable to sell on Amazon United Kingdom?**
- The niche generates £191K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the brillo pads niche?**
- 4 brands and 45 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in brillo pads?**
- Top complaints mined from reviews: Rusts/Corrodes, Ease Of Use, Durability. The return rate is 0.1%.
- **When does demand for brillo pads peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the brillo pads niche?**
- Listings span £1.29–£12.63; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.
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