---
title: "Trend — brewdog gift set - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/brewdog-gift-set/trend"
last_updated: "2026-07-31T10:24:24.756Z"
locale: en
meta:
  description: "Niche score 57/100 · £175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — brewdog gift set - Flapen"
---

# **brewdog gift set**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 37Conversion 62Competition 62Returns 99Price range 69Avg price 78Brand share 30Review moat 96Quality gap 60

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****85.56**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£16.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£2.16–£43.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£175K**

£175K/yr · 201K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand