---
title: "Search terms — breadcrumbs - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/breadcrumbs/search-terms"
last_updated: "2026-07-31T19:05:10.254Z"
locale: en
meta:
  description: "Niche score 39/100 · £70K/yr market · 78K searches/yr · £3.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £70K/yr market · 78K searches/yr · £3.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — breadcrumbs - Flapen"
---

# **breadcrumbs**

**Skip it**

Prices mostly outside the sweet spot ($1.16–$8.84) — this niche doesn't clear our bar today.

Market size 17Growth 15Conversion 100Competition 39Returns 100Price range 0Avg price 10Brand share 23Review moat 63Quality gap 22

**Conversion**

**Incredible****25.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****996.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£70K**

£70K/yr · 78K searches

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£3.49**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.16–£8.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100