---
title: "Search terms — bread - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bread/search-terms"
last_updated: "2026-07-31T16:49:06.513Z"
locale: en
meta:
  description: "Niche score 56/100 · £1.3M/yr market · 3.6M searches/yr · £1.53 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £1.3M/yr market · 3.6M searches/yr · £1.53 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — bread - Flapen"
---

# **bread**

**Launch it**

A $1.3M/yr market growing +0.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 83Growth 25Conversion 100Competition 70Returns 100Price range 0Avg price 4Brand share 22Review moat 49Quality gap 40

**Conversion**

**Incredible****23.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 3.6M searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,607.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£1.53**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.85–£2.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100