---
title: "Search terms — brandy - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/brandy/search-terms"
last_updated: "2026-07-31T17:55:28.143Z"
locale: en
meta:
  description: "Niche score 57/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — brandy - Flapen"
---

# **brandy**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 18Conversion 79Competition 36Returns 98Price range 91Avg price 95Brand share 33Review moat 50Quality gap 17

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.4M**

£3.4M/yr · 1.7M searches

**Avg price**

**Incredible****£24.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.04–£48.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,528.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality