---
title: "Search terms — bowmore whisky - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bowmore-whisky/search-terms"
last_updated: "2026-07-31T10:21:18.647Z"
locale: en
meta:
  description: "Niche score 39/100 · £173K/yr market · 48K searches/yr · £39.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £173K/yr market · 48K searches/yr · £39.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — bowmore whisky - Flapen"
---

# **bowmore whisky**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 23Conversion 83Competition 0Returns 98Price range 95Avg price 95Brand share 0Review moat 25Quality gap 17

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£39.77**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£21.00–£59.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£173K**

£173K/yr · 48K searches

**Review moat**

**Bad****4,253**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand