---
title: "Bournville Dark Chocolate — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bournville-dark-chocolate"
last_updated: "2026-07-31T08:52:49.807Z"
locale: en
meta:
description: "Niche score 37/100 · £51K/yr market · 157K searches/yr · £4.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £51K/yr market · 157K searches/yr · £4.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bournville Dark Chocolate — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **bournville dark chocolate**
**Skip it**
Prices mostly outside the sweet spot ($1.40–$10.68) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 75Competition 17Returns 100Price range 0Avg price 13Brand share 4Review moat 78Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****441.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£51K**
£51K/yr · 157K searches
**Avg price**
**Bad****£4.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.40–£10.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bournville dark chocolate is a £51K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bournville dark chocolate market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£116K–£140K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#337**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **18%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Cadbury68% - Montezuma20% - Oerich5% - GETINSTYLE SHOP3% - Generic2% - vapewaves2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -12.3% search growth over the last 90 days.
9K7KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/bournville-dark-chocolate/trend)
## **Top bournville dark chocolate search terms**
- **bournville dark chocolate**80K/yr-7.7%8.8% conv. - **dark chocolate buttons**22K/yr-7.5%4.7% conv. - **bournville**20K/yr-12.9%8.5% conv. - **bournville chocolate**14K/yr-26.2%5.4% conv. - **montezuma chocolate buttons**10K/yr-32.3%10.5% conv. - **vegan chocolate buttons**4K/yr-24.6%2.3% conv. - **montezuma dark chocolate buttons**4K/yr-19.2%8.4% conv. - **montezuma buttons**3K/yr-13.6%9.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bournville-dark-chocolate/search-terms)
## **Top bournville dark chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g**Cadbury**£2.19**4.5★163 rev](https://www.amazon.co.uk/dp/B004G9690Q) [2**Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)**Cadbury**£1.48**4.5★2,036 rev](https://www.amazon.co.uk/dp/B084GFJFH1) [3**Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag**Montezuma**£3.30**4.2★95 rev](https://www.amazon.co.uk/dp/B0DT1GW9H4) [4**Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)**Cadbury**£1.53**4.7★1,995 rev](https://www.amazon.co.uk/dp/B00WEVPCFG) [5**Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)**Cadbury**£1.40**4.7★367 rev](https://www.amazon.co.uk/dp/B0DTV4XWVX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)**Generic**£9.98**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTLRRBN) [**3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop**GETINSTYLE SHOP**£8.46**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GD323KB8) [**Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift**Oerich**£10.68**24 rev1y ago](https://www.amazon.co.uk/dp/B0FDBCM5D5) [**Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)**Cadbury**£1.40**367 rev1y ago](https://www.amazon.co.uk/dp/B0DTV4XWVX) [**Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag**Montezuma**£3.30**95 rev1y ago](https://www.amazon.co.uk/dp/B0DT1GW9H4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop**GETINSTYLE SHOP**£8.46**4.1★**▲ 244%**](https://www.amazon.co.uk/dp/B0GD323KB8) [**Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)**Generic**£9.98**4.4★**▲ 133%**](https://www.amazon.co.uk/dp/B0GRTLRRBN) [**Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g**Cadbury**£2.19**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B004G9690Q) [**Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift**Oerich**£10.68**4.0★**▲ 25%**](https://www.amazon.co.uk/dp/B0FDBCM5D5) [**Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)**Cadbury**£1.48**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B084GFJFH1)
**~~View all trending →~~**
## **What buyers say about bournville dark chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**53%
*“Lovely chocolate tasting”*
**Value For Money**10%
*“Great price”*
**Sweetness**9%
*“Chocolatey, melty buttons of joy”*
**Quality-Overall**8%
*“Great quality as expected from Cadbury”*
**Advertised Vs Actual Product**2%
*“As it should be”*
**Texture/Consistency-Overall**2%
*“Texture is really good”*
**Flavor**2%
*“An excellent combination of flavours”*
**Spiciness**2%
*“Choc”*
**Gifting Purpose**2%
*“Perfect little gift and arrived quickly”*
**Ease Of Use**1%
*“Easy way to get your chocolate fill”*
### **What buyers complain about **
**Taste-Overall**31%
*“Horrible taste”*
**Value For Money**13%
*“A waste of money”*
**Flavor**8%
*“distinctly lacked any real flavour”*
**Quality-Overall**6%
*“chocolate not good quality”*
**Size-Overall**3%
*“Smaller than expected”*
**Ingredients-Overall**3%
*“I still love Bournville chocolate although compared to years ago not as good as ingredients have changed”*
**Weight Heavy**3%
*“Heavy”*
**Stale/Rotten/Spoiled**3%
*“this felt it had been knocking around in the boot of someone's car since the 1970s”*
**Storage Temperature**3%
*“obviously has melted at some point”*
**Allergies**2%
*“Please be careful if you have allergies or are vegan”*
## **Common questions**
- **Is bournville dark chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bournville dark chocolate niche?**
- 6 brands and 35 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in bournville dark chocolate?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for bournville dark chocolate peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the bournville dark chocolate niche?**
- Listings span £1.40–£10.68; the average listing price is £4.65 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.
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