---
title: "Reviews — bourbon - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bourbon/reviews"
last_updated: "2026-07-31T08:50:27.462Z"
locale: en
meta:
  description: "Niche score 60/100 · £5.2M/yr market · 3.1M searches/yr · £21.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £5.2M/yr market · 3.1M searches/yr · £21.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — bourbon - Flapen"
---

# **bourbon**

**Launch it**

A $5.2M/yr market growing +5.6% this quarter with returns at 0.4% — clears our launch bar.

Market size 98Growth 32Conversion 77Competition 53Returns 98Price range 92Avg price 92Brand share 31Review moat 25Quality gap 14

**Market size**

**Incredible****£5.2M**

£5.2M/yr · 3.1M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.49–£52.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,569.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality