---
title: "Bourbon Biscuits — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bourbon-biscuits"
last_updated: "2026-07-31T14:08:44.115Z"
locale: en
meta:
description: "Niche score 39/100 · £108K/yr market · 82K searches/yr · £8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £108K/yr market · 82K searches/yr · £8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bourbon Biscuits — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **bourbon biscuits**
**Skip it**
A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 31Conversion 97Competition 4Returns 100Price range 12Avg price 23Brand share 11Review moat 51Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,467.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£108K**
£108K/yr · 82K searches
**Avg price**
**Bad****£8.26**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.74–£16.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, bourbon biscuits is a £108K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bourbon biscuits market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£124K–£165K**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- McVitie's64% - The Silver Crane co.17% - Oerich6% - Morrisons5% - Generic5% - AUSCUFFLINKS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +4.7% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/bourbon-biscuits/trend)
## **Top bourbon biscuits search terms**
- **bourbon biscuits**63K/yr+4.8%11.9% conv. - **bourbon biscuit gifts**6K/yr+46.8%2.7% conv. - **bourbon biscuit**4K/yr-5.4%5.9% conv. - **bourbon biscuit tin**8K/yr-19.9%7.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bourbon-biscuits/search-terms)
## **Top bourbon biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£22K40%£43K60%£65K80%£86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McVities Tasties Bourbon Creams Biscuits 300 g (Pack of 1)**McVitie's**£1.14**4.6★2,227 rev](https://www.amazon.co.uk/dp/B087PFWRVT) [2**Giant Bourbon Biscuits Gift Tin - Luxury Chocolate Selection 400g**The Silver Crane co.**£10.82**4.5★671 rev](https://www.amazon.co.uk/dp/B08FCN4TRV) [3**M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift**Oerich**£9.08**4.3★10 rev](https://www.amazon.co.uk/dp/B0FB6Z8G61) [4**Morrisons Bourbon Creams 300g**Morrisons**£0.74**4.5★4,654 rev](https://www.amazon.co.uk/dp/B01IBO0X5I) [5**Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)**Generic**£16.86**4.1★17 rev](https://www.amazon.co.uk/dp/B0CCSKC5KC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift**Oerich**£9.08**10 rev1y ago](https://www.amazon.co.uk/dp/B0FB6Z8G61) [**Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)**Generic**£16.86**17 rev2y ago](https://www.amazon.co.uk/dp/B0CCSKC5KC) [**Giant Bourbon Biscuits Gift Tin - Luxury Chocolate Selection 400g**The Silver Crane co.**£10.82**671 rev5y ago](https://www.amazon.co.uk/dp/B08FCN4TRV) [**Cookie Lover Biscuits Cookie Monster Socks for Him | Cronuts Gift Sock | Present for Work Colleague | Bday Gift for Guys (Cookies)**AUSCUFFLINKS**£10.89**1,227 rev9y ago](https://www.amazon.co.uk/dp/B08G1R2D32) [**Morrisons Bourbon Creams 300g**Morrisons**£0.74**4,654 rev10y ago](https://www.amazon.co.uk/dp/B01IBO0X5I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Bourbon Creams 300g**Morrisons**£0.74**4.5★**▲ 393%**](https://www.amazon.co.uk/dp/B01IBO0X5I) [**Cookie Lover Biscuits Cookie Monster Socks for Him | Cronuts Gift Sock | Present for Work Colleague | Bday Gift for Guys (Cookies)**AUSCUFFLINKS**£10.89**4.6★**▲ 306%**](https://www.amazon.co.uk/dp/B08G1R2D32) [**Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)**Generic**£16.86**4.1★**▲ 68%**](https://www.amazon.co.uk/dp/B0CCSKC5KC) [**M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift**Oerich**£9.08**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B0FB6Z8G61) [**McVities Tasties Bourbon Creams Biscuits 300 g (Pack of 1)**McVitie's**£1.14**4.6★**— 3%**](https://www.amazon.co.uk/dp/B087PFWRVT)
**~~View all trending →~~**
## **What buyers say about bourbon biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“God tier biscuits and top value”*
**Gifting Purpose**26%
*“Great for a gift”*
**Taste-Overall**23%
*“The biscuits were delicious”*
**Baking**9%
*“Nice biscuits”*
**Alcohol Flavor**3%
*“Great gift for a bourbon lover”*
**Vegan/Organic**3%
*“Bought this for my sister who is vegan and loves bourbons, she loved it”*
### **What buyers complain about **
**Value For Money**100%
*“Dissapointing 2 small packs of biscuits probably £1.00 worth”*
## **Common questions**
- **Is bourbon biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 6 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bourbon biscuits niche?**
- 6 brands and 14 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in bourbon biscuits?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- **When does demand for bourbon biscuits peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the bourbon biscuits niche?**
- Listings span £0.74–£16.86; the average listing price is £8.26 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.
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