---
title: "Trend — bone broth - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bone-broth/trend"
last_updated: "2026-07-31T07:18:35.433Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bone broth - Flapen"
---

# **bone broth**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 10Conversion 63Competition 54Returns 99Price range 67Avg price 95Brand share 37Review moat 77Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.03**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.3M**

£1.3M/yr · 915K searches

**Review moat**

**Great****466.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.07–£39.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-29.9%**

90-day search growth — must beat 0% to launch