---
title: "Bone Broth — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bone-broth"
last_updated: "2026-07-31T07:58:57.312Z"
locale: en
meta:
description: "Niche score 61/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bone Broth — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **bone broth**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 10Conversion 63Competition 54Returns 99Price range 67Avg price 95Brand share 37Review moat 77Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.03**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.3M**
£1.3M/yr · 915K searches
**Review moat**
**Great****466.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.07–£39.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bone broth is a £1.3M/yr Amazon United Kingdom market (915K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£1.5M–£2.0M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 89%
**Open market**
**14%**
- Freja55% - Hunter & Gather13% - Best Bone Broth6% - ALPHA015% - JARMINO4% - Honest + Good3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/bone-broth/trend)
## **Top bone broth search terms**
- **bone broth**421K/yr-32.8%5.1% conv. - **bone broth for humans**111K/yr-23.1%4.3% conv. - **freja bone broth**71K/yr-33.2%7.4% conv. - **broth**57K/yr-24.3%2.9% conv. - **hunter and gather**48K/yr-41.4%1.6% conv. - **best bone broth**17K/yr+9.1%1.7% conv. - **beef bone broth**29K/yr-30.9%4.7% conv. - **beef broth**24K/yr-27.7%3.3% conv. - **freja**20K/yr-31.6%4.1% conv. - **organic bone broth**20K/yr-25.8%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bone-broth/search-terms)
## **Top bone broth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£50K8%£101K12%£151K16%£202K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)**Freja**£21.38**4.4★340 rev](https://www.amazon.co.uk/dp/B0DZJ1QFD8) [2**Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)**Freja**£21.05**4.2★350 rev](https://www.amazon.co.uk/dp/B0DGV97H1G) [3**Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)**Freja**£21.56**4.6★398 rev](https://www.amazon.co.uk/dp/B0DGVPG23W) [4**Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings**Hunter & Gather**£25.68**4.2★208 rev](https://www.amazon.co.uk/dp/B0FH5DPR2W) [5**Grass Fed Beef Bone Broth Concentrate | Help Improve Joints Skin & Gut | Liquid Collagen Amino Acids | Keto High Protein Gluten Free | 35 Servings / 8.7 litre**Best Bone Broth**£25.05**4.2★2,152 rev](https://www.amazon.co.uk/dp/B0749H8QFD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)**Freja**£29.01**398 rev3mo ago](https://www.amazon.co.uk/dp/B0GY9M16VN) [**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBQ19KK) [**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**SEMVETA SPIRIT AND BODY**£29.93**20 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGS3GXN) [**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**Goyana**£29.79**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGJH81K) [**Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml**Freja**£38.63**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GDR1ZHJT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**Goyana**£29.79**4.4★**▲ 500%**](https://www.amazon.co.uk/dp/B0GVGJH81K) [**Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)**Freja**£29.01**4.6★**▲ 495%**](https://www.amazon.co.uk/dp/B0GY9M16VN) [**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**5.0★**▲ 493%**](https://www.amazon.co.uk/dp/B0GXBQ19KK) [**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**SEMVETA SPIRIT AND BODY**£29.93**4.2★**▲ 483%**](https://www.amazon.co.uk/dp/B0GVGS3GXN) [**Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml**Freja**£38.63**4.2★**▲ 86%**](https://www.amazon.co.uk/dp/B0GDR1ZHJT)
**~~View all trending →~~**
## **What buyers say about bone broth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“also does not taste terrible at all”*
**Quality-Overall**13%
*“Great quality, and a wonderful product with all clean ingredients”*
**Nutritional Content**8%
*“Nutrition”*
**Flavor**7%
*“rich flavour depth”*
**Value For Money**4%
*“Sensible price”*
**Solubility**4%
*“The powder mixes well”*
**Ease Of Use**3%
*“easy to do”*
**Health Benefits-Overall**2%
*“Healthy”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Ingredients-Overall**2%
*“the ingredients are clean”*
### **What buyers complain about **
**Taste-Overall**33%
*“Really peculiar taste”*
**Value For Money**11%
*“Massive Price Increase”*
**Smell**6%
*“an off putting stale smell”*
**Flavor**5%
*“So the chicken flavour is negligible”*
**Salt Content**5%
*“It is salty”*
**Dilute/Watery**2%
*“Very watery”*
**Nutritional Content**1%
*“That 10g portion does not really give a lot of protein 6.5g”*
**Ingredients-Overall**1%
*“The photo advertised showing the back of the packet showing the ingredients is clearly different from the actual product”*
**Powdered/Crumbled**1%
*“This is really crap powder”*
**Hair Growth**1%
*“6 months have made no difference to my hair and nails”*
### **Top return reasons **
**Taste-Overall**39%
**Flavor**12%
**Ingredients-Overall**6%
**Leak-Proof**6%
**Quality-Overall**6%
**Smell**6%
**Advertised Vs Actual Product**5%
**Contamination**3%
**Dilute/Watery**2%
**Joint Pain**2%
## **Common questions**
- **Is bone broth profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 31 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bone broth niche?**
- 15 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in bone broth?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for bone broth peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bone broth niche?**
- Listings span £3.07–£39.37; the average listing price is £25.03 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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