---
title: "Bone Broth Powder — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bone-broth-powder"
last_updated: "2026-07-31T09:40:18.462Z"
locale: en
meta:
description: "Niche score 51/100 · £72K/yr market · 65K searches/yr · £22.24 avg price. Soft demand (-30.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £72K/yr market · 65K searches/yr · £22.24 avg price. Soft demand (-30.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bone Broth Powder — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **bone broth powder**
**Worth a look**
Shows low returns (0.2%), but soft demand (-30.7% this quarter) keeps it on the watch list.
Market size 18Growth 10Conversion 58Competition 46Returns 99Price range 76Avg price 93Brand share 45Review moat 83Quality gap 68
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****337.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£10.19–£29.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£72K**
£72K/yr · 65K searches
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bone broth powder is a £72K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£89K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**15%**
- ALPHA0127% - Freja24% - Hunter & Gather13% - Honest + Good7% - Euphoria Bliss6% - Peak Supps6% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/bone-broth-powder/trend)
## **Top bone broth powder search terms**
- **bone broth powder**41K/yr-30.1%3.7% conv. - **bone broth protein powder**10K/yr-22.7%5.4% conv. - **bone broth powder for humans**7K/yr-47.3%3.6% conv. - **beef bone broth powder**3K/yr-11.0%5.1% conv. - **bone broth protein**3K/yr-30.2%7.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bone-broth-powder/search-terms)
## **Top bone broth powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£22K40%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bone Broth Beef Protein Powder - 400g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef (20 Day Supply) by Alpha01**ALPHA01**£15.68**4.5★636 rev](https://www.amazon.co.uk/dp/B08SR5F46C) [2**Freja Bone Broth Powder | 100% Natural Collagen & Protein Powder | Pure Beef Grass-Fed | Amino Acids & Minerals | Nutrition for Healthy Gut Skin Hair & Nails | 300g (15 Servings)**Freja**£23.87**4.0★326 rev](https://www.amazon.co.uk/dp/B0CCYYSCH4) [3**Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings**Hunter & Gather**£25.68**4.2★208 rev](https://www.amazon.co.uk/dp/B0FH5DPR2W) [4**Grass fed Beef Bone Broth Powder 500g - OmniBrothTM BBB+ High in protein collagen I II III**Peak Supps**£20.01**4.1★36 rev](https://www.amazon.co.uk/dp/B0CFM62VTV) [5**Bone Broth Beef Protein Powder 200g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef by Alpha01**ALPHA01**£10.19**4.5★636 rev](https://www.amazon.co.uk/dp/B08SQZZS76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBQ19KK) [**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**SEMVETA SPIRIT AND BODY**£29.93**20 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGS3GXN) [**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**Goyana**£29.79**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGJH81K) [**Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings**Hunter & Gather**£25.68**208 rev1y ago](https://www.amazon.co.uk/dp/B0FH5DPR2W) [**Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)**Freja**£21.38**340 rev1y ago](https://www.amazon.co.uk/dp/B0DZJ1QFD8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**Goyana**£29.79**4.4★**▲ 483%**](https://www.amazon.co.uk/dp/B0GVGJH81K) [**Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality**SEMVETA SPIRIT AND BODY**£29.93**4.2★**▲ 481%**](https://www.amazon.co.uk/dp/B0GVGS3GXN) [**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**5.0★**▲ 480%**](https://www.amazon.co.uk/dp/B0GXBQ19KK) [**Rich Beefy Bone Broth Powder 17g Protein per Serving 14g Collagen Bone Broth Nutrition that Doesnt Cost The Earth Instant Super Tasty Savoury Drink & Stock 100% Natural 15 Servings 300g**Mister Marinade**£18.33**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0CXNH2FQL) [**Bone Broth Beef Protein Powder 200g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef by Alpha01**ALPHA01**£10.19**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B08SQZZS76)
**~~View all trending →~~**
## **What buyers say about bone broth powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Excellent taste”*
**Quality-Overall**14%
*“Great quality, and a wonderful product with all clean ingredients”*
**Nutritional Content**10%
*“It's true that this protein powder mixes well”*
**Flavor**7%
*“rich flavour depth”*
**Value For Money**4%
*“Sensible price”*
**Solubility**4%
*“Dissolves easily”*
**Ease Of Use**3%
*“easy to do”*
**Health Benefits-Overall**2%
*“Healthy”*
**Ingredients-Overall**2%
*“the ingredients are clean”*
**Blend/Ratio**2%
*“blends easily”*
### **What buyers complain about **
**Taste-Overall**31%
*“Horrible taste”*
**Value For Money**9%
*“Price too high”*
**Smell**7%
*“found the smell a bit strong. unlike others I have tried”*
**Flavor**6%
*“So the chicken flavour is negligible”*
**Salt Content**4%
*“This product is falsely advertised as containing NO salt, sugar, yeast extract, seed oils”*
**Nutritional Content**1%
*“That 10g portion does not really give a lot of protein 6.5g”*
**Mixing/Blending**1%
*“Great product however doesnt mix very well”*
**Chunk/Clump/Collection**1%
*“Has gone down hill - clumpy when mixed”*
**Powdered/Crumbled**1%
*“This is really crap powder”*
**Solubility**1%
*“The main issue - it just doesnt dissolve”*
### **Top return reasons **
**Taste-Overall**36%
**Flavor**11%
**Quality-Overall**9%
**Leak-Proof**7%
**Ingredients-Overall**5%
**Smell**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Contamination**3%
**Joint Pain**3%
## **Common questions**
- **Is bone broth powder profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bone broth powder niche?**
- 12 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in bone broth powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.2%.
- **When does demand for bone broth powder peak?**
- Demand peaks in Jan–Mar; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the bone broth powder niche?**
- Listings span £10.19–£29.93; the average listing price is £22.24 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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