---
title: "Boiled Sweets — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/boiled-sweets"
last_updated: "2026-07-31T15:57:00.388Z"
locale: en
meta:
description: "Niche score 59/100 · £157K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £157K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Boiled Sweets — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **boiled sweets**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 21Conversion 73Competition 77Returns 100Price range 15Avg price 22Brand share 79Review moat 90Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****197.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£157K**
£157K/yr · 293K searches
**Avg price**
**Bad****£8.00**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.11–£17.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, boiled sweets is a £157K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boiled sweets market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£120K–£160K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **49%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**37%**
- Berrymans18% - Swizzels13% - Bargain Gateway9% - The Boiled Sweet Company9% - MyCandyShop7% - Krazy Kandi7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/boiled-sweets/trend)
## **Top boiled sweets search terms**
- **boiled sweets**158K/yr-6.7%5.3% conv. - **hard boiled sweets**60K/yr-2.6%2.9% conv. - **hard sweets**20K/yr+0.0%2.1% conv. - **boiled sweets wrapped**15K/yr+2.2%5.9% conv. - **boiled & hard sweets**11K/yr-29.0%0.9% conv. - **sweets boiled**7K/yr-32.5%2.9% conv. - **hard boiled sweets bulk**4K/yr-8.4%3.5% conv. - **fruit sweets boiled**5K/yr-9.6%5.6% conv. - **boiled fruit sweets**5K/yr-13.8%4.8% conv. - **boiled sweets 1kg**4K/yr-15.9%6.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/boiled-sweets/search-terms)
## **Top boiled sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Assorted Boiled Sweets - Wrapped Boiled Sweets Mix Selection - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£11.59**4.3★401 rev](https://www.amazon.co.uk/dp/B0CW3DW9JD) [2**MyCandyShop Boiled Sweets Assortment 500g - Rhubarb and Custard Aniseed Twists Mint Humbugs Fruit Drops & Blackcurrant Liquorice - Individually Wrapped Old School Retro Sweets**MyCandyShop**£6.72**4.2★45 rev](https://www.amazon.co.uk/dp/B0GTLC23PT) [3**The Boiled Sweet Company Fruit Drops 1Kg - Traditional Individually Wrapped Boiled Sweets - Fruity Flavours - Pick and Mix Boiled Sweets Share Size Bags - A Great Sweet Gift Idea**The Boiled Sweet Company**£8.13**4.5★146 rev](https://www.amazon.co.uk/dp/B0B6Q7SFVK) [4**BG 500g Assorted Hardboiled Mixed Wrapped Old Fashioned Fruit Chewy Centre Sweet Shop Candies Retro Pick & Mix Sweets - Boiled Sweets Assortment 500g**Bargain Gateway**£6.64**3.4★28 rev](https://www.amazon.co.uk/dp/B0GH37BDGX) [5**Swizzels Crystal Fruits Flavour Sweets Bag 3kg Bulk Bag**Swizzels**£13.69**4.6★284 rev](https://www.amazon.co.uk/dp/B003T3A19K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boiled Sweets Variety Box (400g) | Luxury Assortment of Traditional British Boiled Sweets | Sherbet Lemon Chocolate Lime Rhubarb & Custard & More | Individually Wrapped Retro Sweets Made in the UK**Efferixo**£6.01**5 rev2mo ago](https://www.amazon.co.uk/dp/B0H266Q4FM) [**by Amazon Mint Humbugs 200g**by Amazon**£1.13**75 rev3mo ago](https://www.amazon.co.uk/dp/B0GFW9QY2M) [**MyCandyShop Boiled Sweets Assortment 500g - Rhubarb and Custard Aniseed Twists Mint Humbugs Fruit Drops & Blackcurrant Liquorice - Individually Wrapped Old School Retro Sweets**MyCandyShop**£6.72**45 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLC23PT) [**BG 500g Assorted Hardboiled Mixed Wrapped Old Fashioned Fruit Chewy Centre Sweet Shop Candies Retro Pick & Mix Sweets - Boiled Sweets Assortment 500g**Bargain Gateway**£6.64**28 rev6mo ago](https://www.amazon.co.uk/dp/B0GH37BDGX) [**BG 500g Chocolate Fruits Hardboiled Wrapped Old Fashioned Choc Centre Sweet Shop Candies Retro Pick & Mix Sweets - Boiled Sweets Chocolate Fruits 500g**Bargain Gateway**£6.64**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPDWTGJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boiled Sweets Variety Box (400g) | Luxury Assortment of Traditional British Boiled Sweets | Sherbet Lemon Chocolate Lime Rhubarb & Custard & More | Individually Wrapped Retro Sweets Made in the UK**Efferixo**£6.01**4.2★**▲ 331%**](https://www.amazon.co.uk/dp/B0H266Q4FM) [**MyCandyShop Boiled Sweets Assortment 500g - Rhubarb and Custard Aniseed Twists Mint Humbugs Fruit Drops & Blackcurrant Liquorice - Individually Wrapped Old School Retro Sweets**MyCandyShop**£6.72**4.2★**▲ 330%**](https://www.amazon.co.uk/dp/B0GTLC23PT) [**by Amazon Mint Humbugs 200g**by Amazon**£1.13**4.8★**▲ 328%**](https://www.amazon.co.uk/dp/B0GFW9QY2M) [**Fruit Drops - 1KG Bulk Bag - Fruit Drop Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£8.91**4.9★**▲ 252%**](https://www.amazon.co.uk/dp/B0FNS35WH1) [**Rosy Apples Traditional Sweets 200g Retro Hard Boiled Apple Sweets Clear Pillow Pack Perfect for Sharing & Movie Nights**Caribou Candy**£3.38**3.7★**▲ 196%**](https://www.amazon.co.uk/dp/B0GTFZS5WQ)
**~~View all trending →~~**
## **What buyers say about boiled sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**39%
*“Sweet enough”*
**Taste-Overall**17%
*“Lovely fruity taste”*
**Flavor**11%
*“really strong flavour”*
**Value For Money**8%
*“well worth it”*
**Quality-Overall**8%
*“Good variety”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Blend/Ratio**1%
*“Good mixture”*
**Ease Of Chewing/Swallowing**1%
*“There's also a nice level of chewiness to the centres”*
**Gifting Purpose**1%
*“As a bothday present”*
**Freshness**1%
*“everything felt fresh”*
### **What buyers complain about **
**Sweetness**14%
*“It is about 200 times sweeter than sugar”*
**Taste-Overall**13%
*“Taste strange”*
**Flavor**11%
*“No flavour”*
**Value For Money**10%
*“Waste of money”*
**Blend/Ratio**4%
*“Not good mix”*
**Quality-Overall**3%
*“cheap quality”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Size-Overall**3%
*“it's huge”*
**Stale/Rotten/Spoiled**2%
*“Some of the sweets were old”*
**Ease Of Chewing/Swallowing**2%
*“Most have a slightly chewy centre”*
## **Common questions**
- **Is boiled sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 41 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the boiled sweets niche?**
- 24 brands and 52 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in boiled sweets?**
- Top complaints mined from reviews: Sweetness, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for boiled sweets peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the boiled sweets niche?**
- Listings span £1.11–£17.43; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.
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