---
title: "Bluey Cake Topper — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bluey-cake-topper"
last_updated: "2026-07-31T09:23:12.149Z"
locale: en
meta:
description: "Niche score 47/100 · £51K/yr market · 159K searches/yr · £8.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £51K/yr market · 159K searches/yr · £8.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Cake Topper — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey cake topper**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 49Competition 61Returns 96Price range 14Avg price 23Brand share 83Review moat 63Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****997.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.12**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.34–£16.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 159K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, bluey cake topper is a £51K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey cake topper market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£49K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#745**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **75%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**52%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**42%**
- Bluey14% - CloverCy13% - yumcute12% - Srumvoat6% - Heartsking6% - Qublex6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -13.9% search growth over the last 90 days.
4K3KSpike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/bluey-cake-topper/trend)
## **Top bluey cake topper search terms**
- **bluey cake topper**70K/yr-13.6%2.9% conv. - **bluey cake decorations**42K/yr-17.3%3.2% conv. - **bluey cake toppers**13K/yr-15.3%3.6% conv. - **bluey cupcake toppers**9K/yr+5.6%3.6% conv. - **bluey cake**7K/yr-20.0%1.3% conv. - **bluey and bingo cake toppers birthday**11K/yr-25.1%1.7% conv. - **bluey cake toppers edible**4K/yr+5.2%1.0% conv. - **bluey birthday cake topper**3K/yr-2.8%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bluey-cake-topper/search-terms)
## **Top bluey cake topper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured**Bluey**£8.93**4.8★22,612 rev](https://www.amazon.co.uk/dp/B083XNCRS3) [2**Cake Decorations Cake Toppers for Boys Girls Cupcake Toppers Birthday Party Supplies**CloverCy**£5.10**4.9★17 rev](https://www.amazon.co.uk/dp/B0FBS1DWCC) [3**yumcute 25 Pcs Party Cake Toppers Cartoon Birthday Cake Toppers for Boys Girls Party Supplies Decorations Cupcake Toppers for Kids Birthday Baby Shower**yumcute**£5.84**4.8★14 rev](https://www.amazon.co.uk/dp/B0D8SXTJFH) [4**Heartsking 25 Pcs Blue Dog Cake Toppers 1 Big + 24 Small Birthday & Baby Shower Non-Toxic Reusable**Heartsking**£5.06**4.6★18 rev](https://www.amazon.co.uk/dp/B0CW1MPZG6) [5**30 Pcs Blue Dog Cake Toppers for Boys Girls Cake Decorations Cupcake Toppers Birthday Party Supplies**Pyeunglloon**£5.84**4.4★44 rev](https://www.amazon.co.uk/dp/B0CTGCFK2P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party**Qublex**£16.85**5 rev1mo ago](https://www.amazon.co.uk/dp/B0H3F8S4Y8) [**Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured**Bluey**£8.93**22,612 rev1mo ago](https://www.amazon.co.uk/dp/B083XNCRS3) [**dekora Bluey Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Official Bluey & Bingo Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM**dekora**£5.01**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GYS5ZQFQ) [**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZBHTKRC) [**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGQ1SPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**dekora Bluey Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Official Bluey & Bingo Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM**dekora**£5.01**2.2★**▲ 285%**](https://www.amazon.co.uk/dp/B0GYS5ZQFQ) [**For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party**Qublex**£16.85**4.3★**▲ 284%**](https://www.amazon.co.uk/dp/B0H3F8S4Y8) [**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**4.0★**▲ 279%**](https://www.amazon.co.uk/dp/B0GZBHTKRC) [**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**4.5★**▲ 223%**](https://www.amazon.co.uk/dp/B0GMGQ1SPW) [**32-Piece Rainbow Cake Topper Colourful Cake Decorations for Birthday Celebrations DIY Baking Cupcake Cake Decorations for Birthday**YREYBN**£6.43**5.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0GKPFD1DL)
**~~View all trending →~~**
## **What buyers say about bluey cake topper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality”*
**Value For Money**15%
*“Great value for money”*
**Color**13%
*“Beautiful quality excellent colour”*
**Size-Overall**7%
*“It was a nice size”*
**Advertised Vs Actual Product**7%
*“As described”*
**Durability**5%
*“good durability”*
**Inflation/Deflation**5%
*“Still inflated over 2 weeks later”*
**Gifting Purpose**4%
*“makes a thoughtful gift that can be enjoyed for years”*
**Fun/Entertainment Experience**4%
*“the kids all seemed to love it”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Color**15%
*“bright colours not pastels”*
**Value For Money**13%
*“expensive”*
**Quality-Overall**11%
*“Very upset with the quality of both balloon”*
**Durability**10%
*“unfortunately it's come broken”*
**Smell**8%
*“issue with smell”*
**Advertised Vs Actual Product**7%
*“Not as pictured”*
**Material Quality**4%
*“This item is not worth the money the materials used are not of good quality”*
**Size-Overall**4%
*“size is smaller than photo”*
**Weight Light**2%
*“some decorations feel fairly lightweight”*
### **Top return reasons **
**Size-Overall**21%
**Color**13%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Defective Material/Parts**5%
**Inflation/Deflation**5%
**Smell**3%
**Strength**3%
**Print Quality**3%
## **Common questions**
- **Is bluey cake topper profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 28 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bluey cake topper niche?**
- 19 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in bluey cake topper?**
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 0.7%.
- **When does demand for bluey cake topper peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bluey cake topper niche?**
- Listings span £3.34–£16.85; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
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