---
title: "Blueberries — £356K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blueberries"
last_updated: "2026-07-31T15:57:25.704Z"
locale: en
meta:
description: "Niche score 42/100 · £356K/yr market · 331K searches/yr · £2.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £356K/yr market · 331K searches/yr · £2.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blueberries — £356K/yr Amazon UK Niche (2026) - Flapen"
---
# **blueberries**
**Skip it**
Prices mostly outside the sweet spot ($1.38–$4.43) — this niche doesn't clear our bar today.
Market size 54Growth 23Conversion 100Competition 18Returns 100Price range 0Avg price 7Brand share 9Review moat 63Quality gap 37
**Conversion**
**Incredible****40.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****997.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£356K**
£356K/yr · 331K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.67**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.38–£4.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blueberries is a £356K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blueberries market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£401K–£534K**
- units × avg price
- **Conversion rate**
- **40.3%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Morrisons64% - by Amazon25% - BerryWorld4% - Driscoll's2% - Del monte1% - Generic1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
35K25KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/blueberries/trend)
## **Top blueberries search terms**
- **blueberries**280K/yr-3.0%38.1% conv. - **blueberry**27K/yr-2.4%11.6% conv. - **organic blueberries**8K/yr-7.3%15.5% conv. - **blue berries**6K/yr-20.2%26.6% conv. - **blueberries fresh**7K/yr+19.2%20.6% conv. - **blueberries morrisons**3K/yr+8.9%39.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/blueberries/search-terms)
## **Top blueberries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£71K30%£107K40%£142K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blueberries 150g**Morrisons**£2.13**4.6★4,803 rev](https://www.amazon.co.uk/dp/B01MQ62UJV) [2**Morrisons Blueberries 300g**Morrisons**£3.24**4.7★1,026 rev](https://www.amazon.co.uk/dp/B07GY24G79) [3**Amazon Blueberries 250g**by Amazon**£2.47**4.6★1,067 rev](https://www.amazon.co.uk/dp/B0B5T6S5VH) [4**Morrisons Blueberries 450g**Morrisons**£4.43**4.6★118 rev](https://www.amazon.co.uk/dp/B0DXLGBKK8) [5**by Amazon Blueberries 150g**by Amazon**£1.80**4.6★1,316 rev](https://www.amazon.co.uk/dp/B0863CPM7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fyffes Organic Fairtrade Bananas 6pk**Fyffes**£1.95**315 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM82CLX) [**Morrisons Savers Blueberries 125g**Morrisons**£1.38**493 rev1y ago](https://www.amazon.co.uk/dp/B0F5XBYH75) [**Morrisons Blueberries 450g**Morrisons**£4.43**118 rev1y ago](https://www.amazon.co.uk/dp/B0DXLGBKK8) [**Iceland Blueberries 125g**Iceland**£2.39**97 rev1y ago](https://www.amazon.co.uk/dp/B0C5JYKNBK) [**Driscolls Mixed Berry 200g**Driscoll's**£3.19**115 rev1y ago](https://www.amazon.co.uk/dp/B0DDKV9RYN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceland Blueberries 125g**Iceland**£2.39**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0C5JYKNBK) [**Morrisons Blueberries 450g**Morrisons**£4.43**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0DXLGBKK8) [**DriscollS Blueberry 250g**Generic**£3.22**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0D6WDYV1L) [**Driscolls Mixed Berry 200g**Driscoll's**£3.19**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B0DDKV9RYN) [**Raspberries 150g**Morrisons**£2.36**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B01LF3WD6O)
**~~View all trending →~~**
## **What buyers say about blueberries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**30%
*“Great fresh taste”*
**Taste-Overall**22%
*“with pirridge very tasty”*
**Value For Money**9%
*“Good value for the price”*
**Quality-Overall**8%
*“Decent Enough”*
**Flavor**8%
*“Lovely flavour”*
**Sweetness**5%
*“Sweet, crisp and aromatic”*
**Advertised Vs Actual Product**3%
*“Good item, as described”*
**Size-Overall**2%
*“a decent size”*
**Soft Feel**2%
*“Always soft and some fur”*
**Vegan/Organic**2%
*“I popped them into my organic yogurt”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**19%
*“Banana was not fresh”*
**Value For Money**17%
*“Waste of money”*
**Taste-Overall**13%
*“Taste like grass”*
**Storage Temperature**9%
*“They tasted like theyd been frozen for about 50 years”*
**Quality-Overall**7%
*“Poor quality”*
**Ease Of Chewing/Swallowing**5%
*“Not good to eat”*
**Moist/Dry**5%
*“Squashed quite wet”*
**Sweetness**5%
*“Not as sweet as they can be”*
**Sour**4%
*“Very sour, not sure if it was a bad batch”*
**Size-Overall**3%
*“the products get smaller”*
## **Common questions**
- **Is blueberries profitable to sell on Amazon United Kingdom?**
- The niche generates £356K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the blueberries niche?**
- 8 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in blueberries?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for blueberries peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the blueberries niche?**
- Listings span £1.38–£4.43; the average listing price is £2.67 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)