---
title: "Blue Spirulina Powder — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-spirulina-powder"
last_updated: "2026-07-31T11:22:30.122Z"
locale: en
meta:
description: "Niche score 38/100 · £54K/yr market · 51K searches/yr · £11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £54K/yr market · 51K searches/yr · £11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Spirulina Powder — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue spirulina powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 85Competition 5Returns 100Price range 39Avg price 43Brand share 0Review moat 88Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****235.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.14**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.93–£23.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£54K**
£54K/yr · 51K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blue spirulina powder is a £54K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue spirulina powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **£45K–£56K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- ALPHA0166% - Sevenhills Wholefoods18% - Spring Blossom8% - Kicofood5% - Bulk3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -6.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/blue-spirulina-powder/trend)
## **Top blue spirulina powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£16K45%£24K60%£32K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Blue Spirulina Powder 50g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01**ALPHA01**£9.32**4.6★377 rev](https://www.amazon.co.uk/dp/B0CRPPVLC7) [2**Premium Royal Blue Spirulina Powder Phycocyanin Natural Food Colouring E18 Food Grade 50g**Sevenhills Wholefoods**£13.30**4.4★232 rev](https://www.amazon.co.uk/dp/B0BQRG6XC7) [3**Organic Blue Spirulina Powder 100g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01**ALPHA01**£15.82**4.6★377 rev](https://www.amazon.co.uk/dp/B0CGF2JJWJ) [4**75G Blue Spirulina Powder 100% Natural Phycocyanin Vibrant Blue Colour Premium Quality Vegan Superfood Packed with Antioxidants Protein Vitamins & Amino Acids Nutrient-Dense Immune System Booster**Spring Blossom**£23.36**4.6★255 rev](https://www.amazon.co.uk/dp/B08LTZRVKM) [5**Blue Spirulina Powder 60g - No Additives Natural Food Colouring for Smoothies Yoghurt Drinks Baking Vibrant Blue Colour - Easy to Colour Non GMO Gluten-Free**Kicofood**£10.47**4.2★20 rev](https://www.amazon.co.uk/dp/B0F9KWNT7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Spirulina Powder 60g - No Additives Natural Food Colouring for Smoothies Yoghurt Drinks Baking Vibrant Blue Colour - Easy to Colour Non GMO Gluten-Free**Kicofood**£10.47**20 rev1y ago](https://www.amazon.co.uk/dp/B0F9KWNT7F) [**Premium Royal Blue Spirulina Powder Phycocyanin Natural Food Colouring E18 Food Grade 50g**Sevenhills Wholefoods**£13.30**232 rev3y ago](https://www.amazon.co.uk/dp/B0BQRG6XC7) [**75G Blue Spirulina Powder 100% Natural Phycocyanin Vibrant Blue Colour Premium Quality Vegan Superfood Packed with Antioxidants Protein Vitamins & Amino Acids Nutrient-Dense Immune System Booster**Spring Blossom**£23.36**255 rev5y ago](https://www.amazon.co.uk/dp/B08LTZRVKM) [**Organic Blue Spirulina Powder 50g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01**ALPHA01**£9.32**377 rev6y ago](https://www.amazon.co.uk/dp/B0CRPPVLC7) [**Organic Blue Spirulina Powder 100g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01**ALPHA01**£15.82**377 rev6y ago](https://www.amazon.co.uk/dp/B0CGF2JJWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Blue Spirulina Powder 100g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01**ALPHA01**£15.82**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0CGF2JJWJ) [**Organic Blue Spirulina Powder 50g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01**ALPHA01**£9.32**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0CRPPVLC7) [**Organic Spirulina Powder 100g 100% Cold Pressed Resealable and Recyclable Pouch By Alpha01**ALPHA01**£3.75**4.5★**▼ 16%**](https://www.amazon.co.uk/dp/B0CRQMMVHM) [**Blue Spirulina Powder 60g - No Additives Natural Food Colouring for Smoothies Yoghurt Drinks Baking Vibrant Blue Colour - Easy to Colour Non GMO Gluten-Free**Kicofood**£10.47**4.2★**▼ 22%**](https://www.amazon.co.uk/dp/B0F9KWNT7F) [**Premium Royal Blue Spirulina Powder Phycocyanin Natural Food Colouring E18 Food Grade 50g**Sevenhills Wholefoods**£13.30**4.4★**▼ 28%**](https://www.amazon.co.uk/dp/B0BQRG6XC7)
**~~View all trending →~~**
## **What buyers say about blue spirulina powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Good colour”*
**Value For Money**13%
*“worth for money”*
**Quality-Overall**11%
*“It feels high quality and natural, and Ive noticed my shrimp are more active during feeding time”*
**Taste-Overall**9%
*“Tastes great”*
**Blend/Ratio**8%
*“It blends in easily”*
**Natural Ingredients**7%
*“natural”*
**Ingredients-Overall**7%
*“I like spirulina a lot due to its benefits”*
**Nutritional Content**5%
*“It a good additive to encourage kids to eat especially for smoothies”*
**Ease Of Use**4%
*“Easy to use”*
**Flavor**3%
*“Highly recommend if you want to level up your food presentation without changing the flavor”*
### **What buyers complain about **
**Taste-Overall**34%
*“Horrible taste”*
**Color**17%
*“Input it in smoothies which can ruin the colour as its such dark green”*
**Flavor**8%
*“No strong flavour great for smoothies”*
**Dosage**4%
*“Hardly any servings for the price”*
**Nutritional Content**4%
*“there are cheaper ways to increase protein”*
**Smell**3%
*“Smells a little bit”*
**Stuck/Fused Together**3%
*“then its lumpy so doesnt really work when trying to swallow”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions on how to use it”*
**Ease Of Chewing/Swallowing**3%
*“then its lumpy so doesnt really work when trying to swallow”*
## **Common questions**
- **Is blue spirulina powder profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 7 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the blue spirulina powder niche?**
- 5 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blue spirulina powder?**
- Top complaints mined from reviews: Taste-Overall, Color, Flavor. The return rate is 0.1%.
- **When does demand for blue spirulina powder peak?**
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blue spirulina powder niche?**
- Listings span £1.93–£23.36; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.
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