---
title: "Blue Raspberry — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-raspberry"
last_updated: "2026-07-31T15:55:33.037Z"
locale: en
meta:
description: "Niche score 47/100 · £34K/yr market · 82K searches/yr · £14.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £34K/yr market · 82K searches/yr · £14.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Raspberry — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue raspberry**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 42Conversion 35Competition 26Returns 99Price range 75Avg price 72Brand share 36Review moat 81Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****384.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£1.22–£57.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£34K**
£34K/yr · 82K searches
According to Flapen's Amazon United Kingdom niche tracking, blue raspberry is a £34K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue raspberry market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£37K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**46**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**14%**
- J.J. Whitley35% - Au 7927% - Dopey Heads15% - BEAMS INTERNATIONAL4% - Kool-Aid3% - Sweetzone3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +13.4% search growth over the last 90 days.
4K3KSpike '25Holiday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/blue-raspberry/trend)
## **Top blue raspberry search terms**
- **blue raspberry**18K/yr+24.9%0.5% conv. - **blue raspberry vodka**12K/yr+51.1%4.0% conv. - **au vodka blue raspberry**12K/yr+30.5%1.8% conv. - **jolly ranchers blue raspberry**13K/yr-14.0%1.1% conv. - **au blue raspberry vodka**6K/yr+38.9%2.8% conv. - **blue jolly ranchers**6K/yr-20.4%0.8% conv. - **blue vodka**4K/yr+24.1%3.6% conv. - **raspberry sweets**4K/yr-24.9%0.6% conv. - **blueberry vodka**3K/yr+29.1%1.9% conv. - **blue raspberry jolly ranchers**3K/yr-29.9%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/blue-raspberry/search-terms)
## **Top blue raspberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix**J.J. Whitley**£12.93**4.6★104 rev](https://www.amazon.co.uk/dp/B0DR93KKJC) [2**Au Vodka Blue Raspberry 70cl**Au 79**£27.26**4.8★3,185 rev](https://www.amazon.co.uk/dp/B08LQG7KYB) [3**Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 1 | Weight 198g (7 oz) Each (Blue Raspberry Hard Candy)**Dopey Heads**£4.17**2.6★12 rev](https://www.amazon.co.uk/dp/B0DPR14TVD) [4**Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 3 | Weight 198g (7 oz) Each - Blue Raspberry Hard Candy**Dopey Heads**£8.85**5.0★2 rev](https://www.amazon.co.uk/dp/B0DPR5MG9K) [5**Au Vodka Blue Raspberry Pre-Mixed Cans (12)**Au 79**£26.48**4.9★37 rev](https://www.amazon.co.uk/dp/B0C86R967H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Echo Falls Fruit Fusion Blue Raspberry 9% 75cl**Echo Falls**£5.68**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSS4B4Z1) [**Jolly Ranchers Blue Raspberry Singles to go Drink Mix Zero NO sugar 6 in pack 18.4g box**Generic**£5.79**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GGCJZSZ6) [**Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g**Sour Patch Kids**£1.22**142 rev1y ago](https://www.amazon.co.uk/dp/B0FGWR53K6) [**Au Vodka Gift Set Blue Raspberry 5 cl Diamond Cut Gold Glass**BEAMS INTERNATIONAL**£12.62**200 rev1y ago](https://www.amazon.co.uk/dp/B0F6DFQL8T) [**SoSweet Blue Sweet Mix 1kg Bulk Bag | Fruity Blue-Themed Pick & Mix Sweets | Party Candy Sweet Tables Events | Long Shelf Life**SoSweet**£5.28**254 rev1y ago](https://www.amazon.co.uk/dp/B0F48YFBW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Echo Falls Fruit Fusion Blue Raspberry 9% 75cl**Echo Falls**£5.68**3.4★**▲ 386%**](https://www.amazon.co.uk/dp/B0GSS4B4Z1) [**Cactus Jacks Electric Blue Raspberry raspberry flavour sweet and sour schnapps liqueur made for shots mixed alcoholic drinks and cocktails 700ml 15% ABV. PACKAGING MAY VARY.**Cactus Jack's**£7.70**4.5★**▲ 373%**](https://www.amazon.co.uk/dp/B0CBN8Y1N8) [**Kool Aid Blue Raspberry Lemonade Unsweetened Drink Mix 6.2g Sachet**Kool-Aid**£2.73**4.0★**▲ 267%**](https://www.amazon.co.uk/dp/B00418H0EG) [**Smirnoff Blueberry Vodka 70cl**Smirnoff**£23.68**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B004ALFMH6) [**Jolly Rancher Rancher Singles To Go Water Drink Mix Blue Raspberry 12 Boxes With 6 Packets Each 72 Total Servings**SINGLES TO GO!**£30.63**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B07CY8Y1VJ)
**~~View all trending →~~**
## **What buyers say about blue raspberry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**21%
*“Great variety of sweets”*
**Value For Money**16%
*“Good value”*
**Taste-Overall**16%
*“with everything tasting fresh”*
**Gifting Purpose**9%
*“Great gift idea”*
**Sour**8%
*“Nice and sour”*
**Alcohol Flavor**7%
*“Good party drink”*
**Quality-Overall**5%
*“The **quality** really stands out: everything tastes fresh, well-made, and nicely packaged”*
**Flavor**4%
*“Great flavour”*
**Advertised Vs Actual Product**3%
*“As described”*
**Freshness**2%
*“Great variety and really fresh”*
### **What buyers complain about **
**Sweetness**16%
*“too many of the same sweet”*
**Taste-Overall**10%
*“Taste cheap tho”*
**Hard Feel**7%
*“quite hard too”*
**Quality-Overall**5%
*“Poor quality”*
**Durability**4%
*“They cant last very long though”*
**Stale/Rotten/Spoiled**3%
*“i do not like them they tast old like they just came out of a cupdart”*
**Flavor**3%
*“not a great flavour”*
**Sour**3%
*“Very sour to start and they make your tongue and teeth blue”*
**Alcohol Flavor**3%
*“i don't like vodka”*
**Advertised Vs Actual Product**3%
*“not as described”*
## **Common questions**
- **Is blue raspberry profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the blue raspberry niche?**
- 13 brands and 46 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in blue raspberry?**
- Top complaints mined from reviews: Sweetness, Taste-Overall, Hard Feel. The return rate is 0.1%.
- **When does demand for blue raspberry peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the blue raspberry niche?**
- Listings span £1.22–£57.30; the average listing price is £14.67 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.
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