---
title: "Trend — blue napkins - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-napkins/trend"
last_updated: "2026-07-31T12:15:40.023Z"
locale: en
meta:
  description: "Niche score 48/100 · £42K/yr market · 74K searches/yr · £5.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £42K/yr market · 74K searches/yr · £5.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — blue napkins - Flapen"
---

# **blue napkins**

**Skip it**

Prices mostly outside the sweet spot ($1.97–$9.74) — this niche doesn't clear our bar today.

Market size 11Growth 50Conversion 87Competition 47Returns 97Price range 0Avg price 16Brand share 33Review moat 53Quality gap 70

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,370.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+20.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£5.68**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£42K**

£42K/yr · 74K searches

**Price range**

**Bad****£1.97–£9.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100