---
title: "Blue Napkins — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-napkins"
last_updated: "2026-07-31T09:35:43.837Z"
locale: en
meta:
description: "Niche score 48/100 · £42K/yr market · 74K searches/yr · £5.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £42K/yr market · 74K searches/yr · £5.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Napkins — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue napkins**
**Skip it**
Prices mostly outside the sweet spot ($1.97–$9.74) — this niche doesn't clear our bar today.
Market size 11Growth 50Conversion 87Competition 47Returns 97Price range 0Avg price 16Brand share 33Review moat 53Quality gap 70
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,370.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£5.68**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 74K searches
**Price range**
**Bad****£1.97–£9.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue napkins is a £42K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue napkins market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£57K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **72%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**12%**
- Bulky Soft33% - NatNarr32% - CEILIWEN11% - Unique6% - Talking Tables3% - Peachicha3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +20.4% search growth over the last 90 days.
2K2KBlack Friday '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/blue-napkins/trend)
## **Top blue napkins search terms**
- **blue napkins**35K/yr+25.7%7.4% conv. - **navy napkins**10K/yr-12.2%9.9% conv. - **blue paper napkins**5K/yr+13.5%5.9% conv. - **baby blue napkins**4K/yr+33.1%7.5% conv. - **blue serviettes**5K/yr+15.5%8.2% conv. - **napkins blue**4K/yr+38.8%9.7% conv. - **navy blue napkins**5K/yr+7.2%9.1% conv. - **light blue napkins**3K/yr+13.8%6.6% conv. - **blue napkins 100 pack**3K/yr+54.2%14.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/blue-napkins/search-terms)
## **Top blue napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Dark Blue 100)**Bulky Soft**£4.60**4.5★6,021 rev](https://www.amazon.co.uk/dp/B078JTX4G8) [2**60 Pcs Light Blue Napkins 25 x 25 cm 2 Ply Baby Blue Cocktail Napkins**NatNarr**£5.15**4.0★295 rev](https://www.amazon.co.uk/dp/B0F4286XH9) [3**40 Pcs Light Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Baby Blue Party Napkin for Wedding Birthday Baby Boy Shower Bridal Shower Party**NatNarr**£4.77**4.4★88 rev](https://www.amazon.co.uk/dp/B0FY1PXHJK) [4**BulkySoft Paper Serviettes 2Ply Solid Colour Soft Napkins for Kitchen Parties and Events Rip Proof Disposable Tableware - 33 × 33 cm 100% Cellulose Pack of 100 Kitchen Napkins - Dark Blue**Bulky Soft**£4.52**4.6★1,054 rev](https://www.amazon.co.uk/dp/B07MQWL5RZ) [5**CEILIWEN 60PCS Royal Blue Napkins 33 x 33cm Cocktail Napkins Bright Blue Paper Serviettes for Birthday Graduation Retirement Party Table Decorations (Royal Blue)**CEILIWEN**£4.99**4.4★31 rev](https://www.amazon.co.uk/dp/B0FP4TVDNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Pcs Navy Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Dark Blue Party Napkin for Wedding Birthday Baby Shower Bridal Shower**NatNarr**£4.82**88 rev6mo ago](https://www.amazon.co.uk/dp/B0GDWMRZ1S) [**NatNarr 40 Pcs Blue Floral Napkins Blue and White Decoupage Napkins**NatNarr**£4.71**145 rev8mo ago](https://www.amazon.co.uk/dp/B0G2PMZ395) [**40 Pcs Light Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Baby Blue Party Napkin for Wedding Birthday Baby Boy Shower Bridal Shower Party**NatNarr**£4.77**88 rev8mo ago](https://www.amazon.co.uk/dp/B0FY1PXHJK) [**ZINNIAUK 100 x Dark Blue Bulkysoft Paper Napkins - 33x33cm | Soft Thick & Premium Quality Disposable Tableware Napkins Party Tissue Serviettes**ZINNIAUK**£6.29**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FWD1B6LF) [**OFFCUP 80 Pcs Light Blue Napkins 25 x 25cm 2 Ply Soft Cocktail Napkins Rip Proof Disposable Party Paper Serviettes for Wedding Birthday Kitchen Baby Shower Bridal Shower**OFFCUP**£3.93**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FSLL4PD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OFFCUP 80 Pcs Light Blue Napkins 25 x 25cm 2 Ply Soft Cocktail Napkins Rip Proof Disposable Party Paper Serviettes for Wedding Birthday Kitchen Baby Shower Bridal Shower**OFFCUP**£3.93**3.0★**▲ 183%**](https://www.amazon.co.uk/dp/B0FSLL4PD6) [**Unique 80611 Paper Napkins-13 cm-Royal Blue Colour-20 Count (Pack of 1) Pack of 20**Unique**£2.24**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B0CTMF8DJJ) [**NatNarr 40 Pcs Blue Floral Napkins Blue and White Decoupage Napkins**NatNarr**£4.71**4.4★**▲ 135%**](https://www.amazon.co.uk/dp/B0G2PMZ395) [**40 Pcs Navy Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Dark Blue Party Napkin for Wedding Birthday Baby Shower Bridal Shower**NatNarr**£4.82**4.4★**▲ 125%**](https://www.amazon.co.uk/dp/B0GDWMRZ1S) [**ZINNIAUK 100 x Dark Blue Bulkysoft Paper Napkins - 33x33cm | Soft Thick & Premium Quality Disposable Tableware Napkins Party Tissue Serviettes**ZINNIAUK**£6.29**4.0★**▲ 110%**](https://www.amazon.co.uk/dp/B0FWD1B6LF)
**~~View all trending →~~**
## **What buyers say about blue napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality, nice colour, arrived quickly”*
**Color**21%
*“Good choice of colours”*
**Value For Money**14%
*“Worth every penny”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Soft Feel**4%
*“soft”*
**Size-Overall**4%
*“Good size”*
**Thickness**3%
*“Just right for me as not thick and hefty”*
**Strength**2%
*“Strong”*
**Ease Of Cleaning**1%
*“Careful”*
**Shape/Style**1%
*“they have a lovely scalloped edge so they look very pretty”*
### **What buyers complain about **
**Size-Overall**23%
*“Too large”*
**Color**10%
*“The napkin was only coloured on one side Blue on one white on the other”*
**Quality-Overall**10%
*“Bit cheaper quality than expected”*
**Rusts/Corrodes**7%
*“as it rustles in my hands it absorbs absolutely zero”*
**Thickness**6%
*“I thought at first they were a bit thin”*
**Value For Money**5%
*“I wouldnt consider them the best value for money”*
**Thin**3%
*“Very thin product j. Very thin”*
**Strength**3%
*“flimsy”*
**Texture/Consistency-Overall**3%
*“Texture and colour poor”*
**Hard Feel**2%
*“not quite as soft as I expected or hoped”*
### **Top return reasons **
**Color**37%
**Size-Overall**33%
**Quality-Overall**9%
**Material Quality**6%
**Thin**5%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Grip**1%
**Stain Resistance**1%
**Shape/Style**1%
## **Common questions**
- **Is blue napkins profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the blue napkins niche?**
- 13 brands and 45 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in blue napkins?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.5%.
- **When does demand for blue napkins peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the blue napkins niche?**
- Listings span £1.97–£9.74; the average listing price is £5.68 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.
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