---
title: "Blue Lollies — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-lollies"
last_updated: "2026-07-31T08:46:40.592Z"
locale: en
meta:
description: "Niche score 29/100 · £53K/yr market · 84K searches/yr · £8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £53K/yr market · 84K searches/yr · £8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Lollies — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue lollies**
**Skip it**
Prices mostly outside the sweet spot ($7.82–$9.60) — this niche doesn't clear our bar today.
Market size 13Growth 2Conversion 77Competition 4Returns 100Price range 0Avg price 24Brand share 12Review moat 47Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,816.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.51**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£53K**
£53K/yr · 84K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£7.82–£9.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue lollies is a £53K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Oct–Dec. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue lollies market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **£43K–£51K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Fundy Gummy53% - MyCandyShop13% - Generic12% - Vidal10% - lollies9% - Marley's5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/blue-lollies/trend)
## **Top blue lollies search terms**
- **blue lollies**42K/yr-47.9%5.1% conv. - **blue sour lollies**16K/yr-44.0%7.3% conv. - **blue lollies 150 blue raspberry**8K/yr-28.0%7.4% conv. - **sour blue raspberry lollies**9K/yr-47.2%9.4% conv. - **blue lollys**4K/yr-40.4%3.6% conv. - **sour blue lollies**4K/yr-54.1%7.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/blue-lollies/search-terms)
## **Top blue lollies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£16K45%£24K60%£32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vidal Lollipops Sour Blue Raspberry (Pack of 150)**Fundy Gummy**£9.18**4.6★993 rev](https://www.amazon.co.uk/dp/B013GFAER4) [2**Tongue Painter Lollies x 150 - Blue Raspberry Lollipops - Individually Wrapped Blue Lollies Sour Sweets - Halal sour lollipops - Childrens party sweets - Fun Novelty lolly pops**MyCandyShop**£7.87**4.3★36 rev](https://www.amazon.co.uk/dp/B0GCSG45VW) [3**30 x Sour Blue Raspberry Lollipops Share Bag individually wrapped Lollies Retro HaynesDiscount LTD**Generic**£7.82**4.1★24 rev](https://www.amazon.co.uk/dp/B0FXB8PT75) [4**kennykrafts Vidal Lotta Tongue Painter 150 Lollies Tub (Pack of 1)**Vidal**£8.31**4.5★9,816 rev](https://www.amazon.co.uk/dp/B0064OI7B0) [5**Vidal Sour Blue Raspberry Tongue Painter Lollies - 150 Lollies Per Tub - Gluten free Sweets - Baby Shower - Party Bag Filler**lollies**£9.60**4.6★27 rev](https://www.amazon.co.uk/dp/B09315YVPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tongue Painter Lollies x 150 - Blue Raspberry Lollipops - Individually Wrapped Blue Lollies Sour Sweets - Halal sour lollipops - Childrens party sweets - Fun Novelty lolly pops**MyCandyShop**£7.87**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GCSG45VW) [**Vidal Sour Blue Raspberry Tongue Painter Lollipops 150 Count Tub**Marley's**£8.29**3 rev3y ago](https://www.amazon.co.uk/dp/B0GT9HN9FL) [**30 x Sour Blue Raspberry Lollipops Share Bag individually wrapped Lollies Retro HaynesDiscount LTD**Generic**£7.82**24 rev5y ago](https://www.amazon.co.uk/dp/B0FXB8PT75) [**Vidal Sour Blue Raspberry Tongue Painter Lollies - 150 Lollies Per Tub - Gluten free Sweets - Baby Shower - Party Bag Filler**lollies**£9.60**27 rev5y ago](https://www.amazon.co.uk/dp/B09315YVPM) [**Vidal Lollipops Sour Blue Raspberry (Pack of 150)**Fundy Gummy**£9.18**993 rev10y ago](https://www.amazon.co.uk/dp/B013GFAER4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vidal Sour Blue Raspberry Tongue Painter Lollipops 150 Count Tub**Marley's**£8.29**5.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GT9HN9FL) [**30 x Sour Blue Raspberry Lollipops Share Bag individually wrapped Lollies Retro HaynesDiscount LTD**Generic**£7.82**4.1★**▲ 36%**](https://www.amazon.co.uk/dp/B0FXB8PT75) [**Tongue Painter Lollies x 150 - Blue Raspberry Lollipops - Individually Wrapped Blue Lollies Sour Sweets - Halal sour lollipops - Childrens party sweets - Fun Novelty lolly pops**MyCandyShop**£7.87**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B0GCSG45VW) [**Vidal Lollipops Sour Blue Raspberry (Pack of 150)**Fundy Gummy**£9.18**4.6★**— 2%**](https://www.amazon.co.uk/dp/B013GFAER4) [**Vidal Sour Blue Raspberry Tongue Painter Lollies - 150 Lollies Per Tub - Gluten free Sweets - Baby Shower - Party Bag Filler**lollies**£9.60**4.6★**▼ 16%**](https://www.amazon.co.uk/dp/B09315YVPM)
**~~View all trending →~~**
## **What buyers say about blue lollies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“Tastes good, value for money and fast delivery”*
**Value For Money**14%
*“Worth every penny”*
**Flavor**11%
*“Full of flavour”*
**Quality-Overall**10%
*“The overall quality seemed good”*
**Sour**9%
*“These sour lollies were well received by my nephews”*
**Advertised Vs Actual Product**6%
*“As described”*
**Sweetness**5%
*“just sweet enough to keep you going back for another”*
**Color**4%
*“The colour was fun as well”*
**Size-Overall**3%
*“they are a great size”*
**Gifting Purpose**2%
*“Great gift or little treat”*
### **What buyers complain about **
**Sour**34%
*“Sour -”*
**Taste-Overall**9%
*“do not taste like the usual ones you get from shops and are green and not blue like picture”*
**Advertised Vs Actual Product**8%
*“doesn't say on the listing”*
**Quality-Overall**7%
*“Poor Quality”*
**Size-Overall**3%
*“Bigger than expected”*
**Artificial Colors**3%
*“Extreme amount of colouring in the food”*
**Ease Of Use**3%
*“making it really hard to open”*
**Durability**2%
*“They cant last very long though”*
**Color**2%
*“do not taste like the usual ones you get from shops and are green and not blue like picture”*
## **Common questions**
- **Is blue lollies profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the blue lollies niche?**
- 6 brands and 27 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in blue lollies?**
- Top complaints mined from reviews: Sour, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for blue lollies peak?**
- Demand peaks in Mar–Oct–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the blue lollies niche?**
- Listings span £7.82–£9.60; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 1,817 reviews — the moat a new listing must climb.
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