---
title: "Reviews — blue food colouring - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-food-colouring/reviews"
last_updated: "2026-07-31T13:15:40.653Z"
locale: en
meta:
  description: "Niche score 45/100 · £51K/yr market · 63K searches/yr · £4.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £51K/yr market · 63K searches/yr · £4.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — blue food colouring - Flapen"
---

# **blue food colouring**

**Skip it**

Prices mostly outside the sweet spot ($1.25–$10.34) — this niche doesn't clear our bar today.

Market size 13Growth 50Conversion 100Competition 45Returns 100Price range 0Avg price 11Brand share 24Review moat 28Quality gap 48

**Conversion**

**Incredible****19.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+19.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,704.56**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£51K**

£51K/yr · 63K searches

**Avg price**

**Bad****£4.08**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.25–£10.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100