---
title: "Blue Food Colouring — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blue-food-colouring"
last_updated: "2026-07-31T08:52:45.179Z"
locale: en
meta:
description: "Niche score 45/100 · £51K/yr market · 63K searches/yr · £4.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £51K/yr market · 63K searches/yr · £4.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Food Colouring — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue food colouring**
**Skip it**
Prices mostly outside the sweet spot ($1.25–$10.34) — this niche doesn't clear our bar today.
Market size 13Growth 50Conversion 100Competition 45Returns 100Price range 0Avg price 11Brand share 24Review moat 28Quality gap 48
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,704.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£51K**
£51K/yr · 63K searches
**Avg price**
**Bad****£4.08**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.25–£10.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue food colouring is a £51K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue food colouring market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**7%**
- Sugarflair Colours27% - Colour Splash26% - Belissia24% - PME8% - Dekozauber246% - Treedoa3% - Open — no brand owns it (4 brands, 7%)
## **Top blue food colouring search terms**
- **blue food colouring**46K/yr+16.8%16.3% conv. - **blue food colouring gel**8K/yr+38.8%15.3% conv. - **blue food dye**3K/yr+24.5%13.9% conv. - **blue gel food colouring**3K/yr+23.1%14.6% conv. - **blue food colouring for buttercream**2K/yr+7.9%13.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/blue-food-colouring/search-terms)
## **Top blue food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colour Splash Food Colouring Gel | Peacock | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Peacock 25g**Colour Splash**£2.99**4.6★5,199 rev](https://www.amazon.co.uk/dp/B017XNFUC4) [2**Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking**Belissia**£3.27**4.4★16,518 rev](https://www.amazon.co.uk/dp/B07DRKMWYX) [3**Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless**Belissia**£3.25**4.4★16,518 rev](https://www.amazon.co.uk/dp/B07K4S9DXV) [4**PME Paste Colour Ocean Blue 25 g**PME**£1.55**4.6★930 rev](https://www.amazon.co.uk/dp/B00DE15LEC) [5**Sugarflair Spectral Royal Blue Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.01**4.6★8,714 rev](https://www.amazon.co.uk/dp/B07GDM4N2H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dekozauber24 Blue food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral**Dekozauber24**£3.48**103 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2G48QX) [**Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime-Sky Blue 20g**Treedoa**£2.75**91 rev1y ago](https://www.amazon.co.uk/dp/B0F9K1J4T6) [**Sugarflair Essentials Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.87**379 rev1y ago](https://www.amazon.co.uk/dp/B0F314VF8S) [**Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**379 rev1y ago](https://www.amazon.co.uk/dp/B0FMRWWGZF) [**Sugarflair Essentials Blue Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.63**133 rev1y ago](https://www.amazon.co.uk/dp/B0F2Z76FKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml**Colour Mill**£5.08**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B08VF66WV1) [**Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each**Limino**£5.96**4.4★**▲ 112%**](https://www.amazon.co.uk/dp/B08LYRTVFY) [**Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking**Belissia**£3.27**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B07DRKMWYX) [**Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless**Belissia**£3.25**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B07K4S9DXV) [**Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0FMRWWGZF)
**~~View all trending →~~**
## **What buyers say about blue food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“The colours are extremely vibrant”*
**Quality-Overall**19%
*“Really high quality”*
**Ease Of Use**12%
*“easy to use”*
**Artificial Colors**11%
*“Food colouring”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**5%
*“Items as described”*
**Strength**2%
*“although I did notice some are stronger than others”*
### **What buyers complain about **
**Color**39%
*“It's a slightly wishy-washy blue”*
**Allergies**11%
*“allergens in English which this product does not display anything in English which is illegal”*
**Ingredients-Overall**11%
*“Some ingredients may come from animal”*
**Cooking Instructions**11%
*“Not good for busy bakers”*
**Ease Of Use**6%
*“it's so hard to use with gloves it's small too”*
**Artificial Colors**6%
*“Colour mill leaves up to the hype”*
**Taste-Overall**4%
*“I've not been able to taste it in the buttercream”*
## **Common questions**
- **Is blue food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the blue food colouring niche?**
- 10 brands and 25 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in blue food colouring?**
- Top complaints mined from reviews: Color, Allergies, Ingredients-Overall. The return rate is 0.1%.
- **What does it cost to enter the blue food colouring niche?**
- Listings span £1.25–£10.34; the average listing price is £4.08 (sweet spot $15–$100). The average incumbent carries 3,705 reviews — the moat a new listing must climb.
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