---
title: "Bloody Mary — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bloody-mary"
last_updated: "2026-07-31T08:52:05.501Z"
locale: en
meta:
description: "Niche score 51/100 · £107K/yr market · 82K searches/yr · £16.96 avg price. Soft demand (+0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £107K/yr market · 82K searches/yr · £16.96 avg price. Soft demand (+0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bloody Mary — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **bloody mary**
**Worth a look**
Shows low returns (0.1%), but soft demand (+0.1% this quarter) keeps it on the watch list.
Market size 26Growth 25Conversion 78Competition 31Returns 100Price range 59Avg price 80Brand share 25Review moat 80Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****404.12**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.96**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.04–£31.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£107K**
£107K/yr · 82K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bloody mary is a £107K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bloody mary market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£102K–£136K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**6%**
- BIG TOM59% - BLOODY15% - Cox's Original6% - Finest Call5% - Longbottom & Co5% - The Pickle House3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/bloody-mary/trend)
## **Top bloody mary search terms**
- **bloody mary**22K/yr-8.2%3.7% conv. - **bloody**16K/yr-27.8%0.4% conv. - **big tom spiced tomato juice**15K/yr+9.8%16.2% conv. - **big tom**10K/yr+22.5%14.2% conv. - **bloody mary mix**10K/yr-2.8%6.1% conv. - **bloody mary cans**6K/yr+98.6%5.4% conv. - **bloody mary gift set**4K/yr+14.6%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bloody-mary/search-terms)
## **Top bloody mary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Big Tom Spiced Tomato Juice- Bloody Mary Mix (Pack of 6 x 750ML) for The Best Bloody Mary...Every time!**BIG TOM**£14.18**4.3★1,463 rev](https://www.amazon.co.uk/dp/B01CJXD7KA) [2**Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)**BIG TOM**£14.53**4.3★1,463 rev](https://www.amazon.co.uk/dp/B0GPQKC6L4) [3**BLOODY | Bloody Mary Cocktail Cans 6x 250ml | Pre-Mixed & Ready to Drink Cocktail | Premium Bloody Mary Mix ABV 6.1% | Quality Ingredients Expertly Blended**BLOODY**£18.44**4.4★91 rev](https://www.amazon.co.uk/dp/B0CKTPCYPZ) [4**BIG TOM SPICED TOMATO JUICE75C**BIG TOM**£3.04**4.7★278 rev](https://www.amazon.co.uk/dp/B01CVA0L8C) [5**Big Tom Spiced Tomato Juice- Bloody Mary Mix can (150ml x 24 Cans) for The Best Bloody Mary...Every time!**BIG TOM**£21.10**4.3★1,463 rev](https://www.amazon.co.uk/dp/B00EZOASK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)**BIG TOM**£14.53**1,463 rev4mo ago](https://www.amazon.co.uk/dp/B0GPQKC6L4) [**ABSOLUT TABASCO| Chili Pepper Flavoured Vodka | Vodka for Spicy Bloody Mary or Spicy Lemonade | 38% | 70cl**Absolut**£16.99**72 rev5mo ago](https://www.amazon.co.uk/dp/B0GF39KG55) [**The Pickle House Spiced Tomato Juice - Umami Rich Blend of Tomatoes Pickle Juice & Celery Salt Ready-to-Serve over Ice or as a Bloody Mary Mix Vegan & Gluten Free Cocktail Base x12 150ml Cans**The Pickle House**£12.68**18 rev11mo ago](https://www.amazon.co.uk/dp/B0FKN7NBJP) [**Coxs Original Bloody Mary Mix Spicer - Bloody Mary Gift Set with Luxury Snacks - Bloody Mary Kit**Cox's Original**£22.87**73 rev1y ago](https://www.amazon.co.uk/dp/B0DLBTD9CK) [**BLOODY | Premium Bloody Mary Gift Box - ABV 6.1%| Quality ingredients & Expertly Blended | Pre-mixed and Ready to Drink | Cocktail Gift Set (ABV 6.1%)**BLOODY**£27.42**91 rev2y ago](https://www.amazon.co.uk/dp/B0CKTT8SDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)**BIG TOM**£14.53**4.3★**▲ 266%**](https://www.amazon.co.uk/dp/B0GPQKC6L4) [**ABSOLUT TABASCO| Chili Pepper Flavoured Vodka | Vodka for Spicy Bloody Mary or Spicy Lemonade | 38% | 70cl**Absolut**£16.99**4.1★**▲ 168%**](https://www.amazon.co.uk/dp/B0GF39KG55) [**Westland Big Tom Tomato Food 2 Litre (Big Value)**Westland**£8.86**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B0CL7CN42H) [**BLOODY | Bloody Mary Cocktail Cans 6x 250ml | Pre-Mixed & Ready to Drink Cocktail | Premium Bloody Mary Mix ABV 6.1% | Quality Ingredients Expertly Blended**BLOODY**£18.44**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0CKTPCYPZ) [**The Pickle House Spiced Tomato Juice - Umami Rich Blend of Tomatoes Pickle Juice & Celery Salt Ready-to-Serve over Ice or as a Bloody Mary Mix Vegan & Gluten Free Cocktail Base x6 750ml Bottles**The Pickle House**£24.80**3.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0916T7DMV)
**~~View all trending →~~**
## **What buyers say about bloody mary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**26%
*“wide range of drink options at £19 it's a good value addition that will lend a unique option among your many bottles of spirits”*
**Taste-Overall**22%
*“Cute cans, tastes great”*
**Flavor**21%
*“we like the reliability of the flavour”*
**Quality-Overall**7%
*“The bottle feels high quality”*
**Value For Money**5%
*“Ar £23.50, I believe that this drink is good value for money”*
**Spiciness**4%
*“Its also easy to tweak if you like it spicier or want to add extras like celery or lemon”*
**Gifting Purpose**2%
*“as a gift for others”*
**Blend/Ratio**2%
*“making it surprisingly easy to sip straight or mix into a Bloody Mary”*
**Size-Overall**1%
*“perfect size for Bloddy Marys”*
**Sweetness**1%
*“The lemonade cocktail, with about a 4:1 ratio of mixer to vodka, struck a good balance of sweetness and peppery warmth”*
### **What buyers complain about **
**Taste-Overall**17%
*“That's trivial then the taste is like pickled onion juice with hint of Worcester sauce”*
**Color**11%
*“It's not red”*
**Flavor**11%
*“its not a subtle flavour”*
**Value For Money**6%
*“one star off for high price”*
**Smell**5%
*“Very over powering smell of Tabasco”*
**Spiciness**4%
*“Too spice for me”*
**Size-Overall**4%
*“Individual cans are a bit small”*
**Sour**2%
*“All of the sour”*
**Bitter**2%
*“bitter ingredients are so overpowering”*
**Sweetness**1%
*“some can taste artificial or overly sweet”*
## **Common questions**
- **Is bloody mary profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bloody mary niche?**
- 9 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in bloody mary?**
- Top complaints mined from reviews: Taste-Overall, Color, Flavor. The return rate is 0.1%.
- **When does demand for bloody mary peak?**
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the bloody mary niche?**
- Listings span £3.04–£31.92; the average listing price is £16.96 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.
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