---
title: "Blantons Bourbon Whiskey — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/blantons-bourbon-whiskey"
last_updated: "2026-07-31T08:41:42.080Z"
locale: en
meta:
description: "Niche score 37/100 · £61K/yr market · 42K searches/yr · £69.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £61K/yr market · 42K searches/yr · £69.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blantons Bourbon Whiskey — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **blantons bourbon whiskey**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 26Competition 19Returns 97Price range 95Avg price 86Brand share 17Review moat 96Quality gap 17
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****81.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****£42.50–£94.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£69.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 42K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, blantons bourbon whiskey is a £61K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blantons bourbon whiskey market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£87K–£104K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#666**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **55%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Michter's34% - Blanton29% - Blanton’s Distilling Co15% - Generic10% - Blanton's6% - 宝酒造株式会社5% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -18.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/blantons-bourbon-whiskey/trend)
## **Top blantons bourbon whiskey search terms**
- **blantons bourbon whiskey**18K/yr-20.2%2.2% conv. - **michters bourbon**7K/yr-16.1%6.2% conv. - **blantons**7K/yr-16.7%1.1% conv. - **blantons bourbon**4K/yr-3.7%1.5% conv. - **michters**4K/yr-22.0%3.9% conv. - **mitchers bourbon whiskey**3K/yr-29.4%5.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/blantons-bourbon-whiskey/search-terms)
## **Top blantons bourbon whiskey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blantons Original Single Barrel Bourbon Whiskey 70 cl**Blanton**£75.90**4.7★20 rev](https://www.amazon.co.uk/dp/B01A94HUEU) [2**Michters Small Batch Kentucky Straight Bourbon Whiskey | 70cl | 45.7% | Worlds Most Admired Whiskey | Rich and Smooth | Gift Box | Perfect for Gifting**Michter's**£42.50**4.8★129 rev](https://www.amazon.co.uk/dp/B007CZDWXS) [3**Blantons Original 700ml**Blanton’s Distilling Co**£76.67**5.0★4 rev](https://www.amazon.co.uk/dp/B07GFS88YL) [4**BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%**Generic**£94.05**5.0★1 rev](https://www.amazon.co.uk/dp/B0FY3TB7JC) [5**Michters US*1 Kentucky Straight Rye**Michter's**£44.50**4.7★136 rev](https://www.amazon.co.uk/dp/B00OVRQOPI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%**Generic**£94.05**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FY3TB7JC) [**Blanton Gold Edition Single Barrel Bourbon Whiskey | 70cl 51.5% ABV**Generic**£91.51**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FKNNRLJL) [**Michters Small Batch Kentucky Straight Bourbon Whiskey | 70cl | 45.7% | Worlds Most Admired Whiskey | Rich and Smooth | Gift Box | Perfect for Gifting**Michter's**£42.50**129 rev7y ago](https://www.amazon.co.uk/dp/B007CZDWXS) [**Blantons Original 700ml**Blanton’s Distilling Co**£76.67**4 rev7y ago](https://www.amazon.co.uk/dp/B07GFS88YL) [**Blantons Original Single Barrel Bourbon Whiskey 70 cl**Blanton**£75.90**20 rev10y ago](https://www.amazon.co.uk/dp/B01A94HUEU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blantons Original Single Barrel Bourbon Whiskey 70 cl**Blanton**£75.90**4.7★**▲ 208%**](https://www.amazon.co.uk/dp/B01A94HUEU) [**BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%**Generic**£94.05**5.0★**▲ 135%**](https://www.amazon.co.uk/dp/B0FY3TB7JC) [**Blantons Gold Edition Single Barrel Bourbon Whiskey 70 cl**宝酒造株式会社**£91.67**4.6★**▲ 100%**](https://www.amazon.co.uk/dp/B007IJBUWI) [**Blanton Gold Edition Single Barrel Bourbon Whiskey | 70cl 51.5% ABV**Generic**£91.51**4.2★**▲ 68%**](https://www.amazon.co.uk/dp/B0FKNNRLJL) [**Blantons Original 700ml**Blanton’s Distilling Co**£76.67**5.0★**▲ 11%**](https://www.amazon.co.uk/dp/B07GFS88YL)
**~~View all trending →~~**
## **What buyers say about blantons bourbon whiskey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**62%
*“He's very happy with this bourbon”*
**Taste-Overall**12%
*“.smooth taste enjoyable”*
**Value For Money**12%
*“it's value you for money”*
**Sweetness**7%
*“With a sweet background”*
### **What buyers complain about **
**Value For Money**50%
*“Bit expensive”*
## **Common questions**
- **Is blantons bourbon whiskey profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the blantons bourbon whiskey niche?**
- 7 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in blantons bourbon whiskey?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.6%.
- **When does demand for blantons bourbon whiskey peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the blantons bourbon whiskey niche?**
- Listings span £42.50–£94.78; the average listing price is £69.65 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.
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