---
title: "Black Rice — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/black-rice"
last_updated: "2026-07-31T08:41:39.269Z"
locale: en
meta:
description: "Niche score 38/100 · £82K/yr market · 76K searches/yr · £10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £82K/yr market · 76K searches/yr · £10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Rice — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **black rice**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 87Competition 4Returns 100Price range 57Avg price 41Brand share 0Review moat 86Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****282.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.72–£31.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£82K**
£82K/yr · 76K searches
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black rice is a £82K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black rice market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£87K–£109K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Riso Gallo42% - Fresh Olive28% - Biona19% - Thames Organic6% - Buy Whole Foods Online5%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -10.0% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/black-rice/trend)
## **Top black rice search terms**
- **black rice**67K/yr-15.0%9.3% conv. - **black rice organic**5K/yr+102.4%6.3% conv. - **organic black rice**3K/yr-1.3%6.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/black-rice/search-terms)
## **Top black rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£25K40%£33K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)**Riso Gallo**£2.72**4.4★92 rev](https://www.amazon.co.uk/dp/B0CY58JL2S) [2**Belazu Venus Black Rice 1kg**Fresh Olive**£6.28**4.6★874 rev](https://www.amazon.co.uk/dp/B07R3G165X) [3**Biona Black Venus Rice Organic 500g Packaging may vary**Biona**£3.88**4.6★647 rev](https://www.amazon.co.uk/dp/B0866L8KPN) [4**Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)**Riso Gallo**£10.26**4.7★126 rev](https://www.amazon.co.uk/dp/B071LMTG2Y) [5**Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic**Thames Organic**£14.73**4.6★186 rev](https://www.amazon.co.uk/dp/B08Y34Y2SL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)**Riso Gallo**£10.26**126 rev1y ago](https://www.amazon.co.uk/dp/B071LMTG2Y) [**Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)**Riso Gallo**£2.72**92 rev2y ago](https://www.amazon.co.uk/dp/B0CY58JL2S) [**Organic Black Rice 1kg (BWFO)**Buy Whole Foods Online**£7.21**40 rev3y ago](https://www.amazon.co.uk/dp/B0BH4FFYHR) [**Organic Black Rice 5kg (BWFO)**Buy Whole Foods Online**£31.31**14 rev3y ago](https://www.amazon.co.uk/dp/B0BH4DH61D) [**Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic**Thames Organic**£14.73**186 rev5y ago](https://www.amazon.co.uk/dp/B08Y34Y2SL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Black Rice 1kg (BWFO)**Buy Whole Foods Online**£7.21**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B0BH4FFYHR) [**Organic Black Rice 5kg (BWFO)**Buy Whole Foods Online**£31.31**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B0BH4DH61D) [**Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)**Riso Gallo**£2.72**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0CY58JL2S) [**Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)**Riso Gallo**£10.26**4.7★**▲ 11%**](https://www.amazon.co.uk/dp/B071LMTG2Y) [**Belazu Venus Black Rice 1kg**Fresh Olive**£6.28**4.6★**▼ 10%**](https://www.amazon.co.uk/dp/B07R3G165X)
**~~View all trending →~~**
## **What buyers say about black rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“It has a slightly fruity taste”*
**Health Benefits-Overall**18%
*“it gives me more confidence in safety”*
**Quality-Overall**10%
*“Highly recommended, quality”*
**Texture/Consistency-Overall**6%
*“It has a lovely chewy texture”*
**Flavor**5%
*“IT'S NUTTY, AND KEEPS ITS SHAPE AND COLOUR”*
**Vegan/Organic**5%
*“Biona Black Venus Rice Organic”*
**Color**3%
*“very fun colour to add dimension to your meals”*
**Ease Of Use**2%
*“nothing too inconvenient once you get used to it”*
**Nutritional Content**2%
*“its good for anyone who wants to eat healthy”*
**Crispiness**2%
*“Nutty, great looking on any plate”*
### **What buyers complain about **
**Value For Money**13%
*“Yes it's expensive”*
**Cooking Instructions**11%
*“Black rice does take a longer time to cook than white rice”*
**Quality-Overall**11%
*“Not very nice”*
**Smell**6%
*“Smell”*
**Texture/Consistency-Overall**5%
*“The texture is a bit chewier”*
**Ease Of Chewing/Swallowing**3%
*“Texture is little bit chewy”*
**Salt Content**3%
*“depends how I'm serving it - with curry it needs no salt or added flavour”*
## **Common questions**
- **Is black rice profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 7 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the black rice niche?**
- 5 brands and 14 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black rice?**
- Top complaints mined from reviews: Value For Money, Cooking Instructions, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the black rice niche?**
- Listings span £2.72–£31.31; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.
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