---
title: "Products — black napkins - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/black-napkins/products"
last_updated: "2026-07-31T13:45:45.119Z"
locale: en
meta:
  description: "Niche score 48/100 · £66K/yr market · 64K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £66K/yr market · 64K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — black napkins - Flapen"
---

# **black napkins**

**Skip it**

Prices mostly outside the sweet spot ($3.22–$12.97) — this niche doesn't clear our bar today.

Market size 17Growth 31Conversion 97Competition 27Returns 98Price range 0Avg price 19Brand share 52Review moat 63Quality gap 84

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****966.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£6.90**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£66K**

£66K/yr · 64K searches

**Price range**

**Bad****£3.22–£12.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100