---
title: "Black Napkins — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/black-napkins"
last_updated: "2026-07-31T09:35:41.364Z"
locale: en
meta:
description: "Niche score 48/100 · £66K/yr market · 64K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £66K/yr market · 64K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Napkins — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **black napkins**
**Skip it**
Prices mostly outside the sweet spot ($3.22–$12.97) — this niche doesn't clear our bar today.
Market size 17Growth 31Conversion 97Competition 27Returns 98Price range 0Avg price 19Brand share 52Review moat 63Quality gap 84
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****966.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£66K**
£66K/yr · 64K searches
**Price range**
**Bad****£3.22–£12.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black napkins is a £66K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black napkins market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£69K–£86K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**21%**
- Bulky Soft37% - Talking Tables18% - bar@drinkstuff8% - Peachicha5% - Healthy Home5% - FOOGO Green5%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +4.6% search growth over the last 90 days.
2K1KHoliday '24Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/black-napkins/trend)
## **Top black napkins search terms**
- **black napkins**39K/yr-1.9%12.7% conv. - **black napkins 100 pack**6K/yr+13.9%16.0% conv. - **black serviettes**6K/yr-10.9%13.2% conv. - **bar napkins**4K/yr+82.7%9.6% conv. - **black cocktail napkins**4K/yr+15.0%15.9% conv. - **napkins black**3K/yr+23.0%15.6% conv. - **black paper napkins**3K/yr-7.9%13.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/black-napkins/search-terms)
## **Top black napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Black 100)**Bulky Soft**£4.37**4.5★6,021 rev](https://www.amazon.co.uk/dp/B078JMYF98) [2**Table Fun 100 x Soft Black Paper Napkins Disposable Black Party Serviettes for Birthday Halloween Weddings Wakes Catering Businesses Everyday Tableware Recyclable Made in EU 2ply 33cm**Talking Tables**£5.31**4.5★1,544 rev](https://www.amazon.co.uk/dp/B0DKP8B8VR) [3**Drinkstuff Black Cocktail Napkins Pack of 250 | 2-Ply Disposable Paper Napkins for Parties Bars Catering & Events | Premium Black Paper Serviettes for Drinks & Snacks**bar@drinkstuff**£6.71**4.8★1,012 rev](https://www.amazon.co.uk/dp/B00QBF3GYU) [4**bulksoft Cocktail Napkins 2-Ply Black Pack of 100 9420649**Bulky Soft**£5.04**4.5★641 rev](https://www.amazon.co.uk/dp/B01H2SP46C) [5**PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count Black)**Peachicha**£8.13**3.9★69 rev](https://www.amazon.co.uk/dp/B0CGL52W3T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black 2-Ply Paper Napkins 24cm 500 Pack (2 x 250) Cocktail Napkins for Bars Restaurants Cafés Parties & Home Recyclable Disposable Bar Caddy Napkins**Healthy Home**£12.97**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCC3Q3F) [**Faliuepe Black Cocktail Napkins Linen-Feel Disposable Paper Napkins Beverage Napkins for Weddings Parties and Dinners-20x20cm 100pack**Faliuepe**£9.28**5 rev1y ago](https://www.amazon.co.uk/dp/B0FD8P2GJ5) [**UKEENOR Black Cocktail Napkins Disposable Beverage Bar Napkins Linen-Like Bulk Square Napkins for Party or Wedding 4inchx 4inch Folded 100 Count**UKEENOR**£8.35**11 rev1y ago](https://www.amazon.co.uk/dp/B0DR88KF2Z) [**Table Fun 100 x Soft Black Paper Napkins Disposable Black Party Serviettes for Birthday Halloween Weddings Wakes Catering Businesses Everyday Tableware Recyclable Made in EU 2ply 33cm**Talking Tables**£5.31**1,544 rev1y ago](https://www.amazon.co.uk/dp/B0DKP8B8VR) [**NatNarr 120 Pcs Cocktail Napkins Black Napkins Disposable Scalloped Bar Napkin Beverage Dessert Napkin for Birthday Coffee Bar Kitchen 5 x 5 Inch**NatNarr**£7.30**1,090 rev1y ago](https://www.amazon.co.uk/dp/B0D9QP589D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black 2-Ply Paper Napkins 24cm 500 Pack (2 x 250) Cocktail Napkins for Bars Restaurants Cafés Parties & Home Recyclable Disposable Bar Caddy Napkins**Healthy Home**£12.97**2.0★**▲ 130%**](https://www.amazon.co.uk/dp/B0FQCC3Q3F) [**Faliuepe Black Cocktail Napkins Linen-Feel Disposable Paper Napkins Beverage Napkins for Weddings Parties and Dinners-20x20cm 100pack**Faliuepe**£9.28**3.7★**▲ 101%**](https://www.amazon.co.uk/dp/B0FD8P2GJ5) [**PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count Black)**Peachicha**£8.13**3.9★**▲ 48%**](https://www.amazon.co.uk/dp/B0CGL52W3T) [**UKEENOR Black Cocktail Napkins Disposable Beverage Bar Napkins Linen-Like Bulk Square Napkins for Party or Wedding 4inchx 4inch Folded 100 Count**UKEENOR**£8.35**3.9★**▲ 27%**](https://www.amazon.co.uk/dp/B0DR88KF2Z) [**Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Black 100)**Bulky Soft**£4.37**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B078JMYF98)
**~~View all trending →~~**
## **What buyers say about black napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**49%
*“Excellent quality”*
**Advertised Vs Actual Product**17%
*“Item as seen”*
**Soft Feel**10%
*“Soft and strong”*
**Size-Overall**8%
*“Good size”*
**Color**3%
*“Soft napkins with a good solid colour”*
**Value For Money**3%
*“Good value for money”*
**Thickness**2%
*“A good size, really good quality and thick”*
### **What buyers complain about **
**Quality-Overall**48%
*“Cheap”*
**Color**26%
*“the black dye began rubbing off everywhere”*
**Value For Money**7%
*“overpriced though”*
**Stain Resistance**7%
*“Guests had black stains all over their hands, and even worse, some people ended up with smudges on their faces after dabbing their mouths”*
### **Top return reasons **
**Size-Overall**83%
**Value For Money**6%
**Smell**4%
**Color**4%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is black napkins profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black napkins niche?**
- 13 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in black napkins?**
- Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.3%.
- **When does demand for black napkins peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the black napkins niche?**
- Listings span £3.22–£12.97; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.
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