---
title: "Search terms — black food colouring - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/black-food-colouring/search-terms"
last_updated: "2026-07-31T09:46:40.405Z"
locale: en
meta:
  description: "Niche score 40/100 · £130K/yr market · 88K searches/yr · £4.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £130K/yr market · 88K searches/yr · £4.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — black food colouring - Flapen"
---

# **black food colouring**

**Skip it**

Prices mostly outside the sweet spot ($1.52–$16.42) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 100Competition 21Returns 100Price range 10Avg price 13Brand share 29Review moat 25Quality gap 40

**Conversion**

**Incredible****30.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£130K**

£130K/yr · 88K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,138.3**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£4.81**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.52–£16.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100