---
title: "Black Food Colouring — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/black-food-colouring"
last_updated: "2026-07-31T08:52:45.875Z"
locale: en
meta:
description: "Niche score 40/100 · £130K/yr market · 88K searches/yr · £4.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £130K/yr market · 88K searches/yr · £4.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Food Colouring — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **black food colouring**
**Skip it**
Prices mostly outside the sweet spot ($1.52–$16.42) — this niche doesn't clear our bar today.
Market size 29Growth 21Conversion 100Competition 21Returns 100Price range 10Avg price 13Brand share 29Review moat 25Quality gap 40
**Conversion**
**Incredible****30.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£130K**
£130K/yr · 88K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,138.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.81**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.52–£16.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black food colouring is a £130K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black food colouring market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£96K–£120K**
- units × avg price
- **Conversion rate**
- **30.7%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**6%**
- Sugarflair Colours35% - Colour Mill19% - Belissia14% - Dekozauber2410% - Colour Splash9% - PME6% - Open — no brand owns it (1 brand, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
5K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/black-food-colouring/trend)
## **Top black food colouring search terms**
- **black food colouring**56K/yr-11.4%24.5% conv. - **black food colouring gel**13K/yr-4.3%23.9% conv. - **black colour mill**5K/yr-2.5%28.8% conv. - **colour mill black**6K/yr-8.9%27.3% conv. - **black gel food colouring**4K/yr-1.1%25.3% conv. - **black food dye**4K/yr-4.4%18.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/black-food-colouring/search-terms)
## **Top black food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£26K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sugarflair Black Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£6.02**4.6★7,474 rev](https://www.amazon.co.uk/dp/B005FL5IYW) [2**Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml**Colour Mill**£5.33**4.5★865 rev](https://www.amazon.co.uk/dp/B08RJXN5VT) [3**Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**4.4★379 rev](https://www.amazon.co.uk/dp/B0F314SLK4) [4**Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£3.29**4.4★16,518 rev](https://www.amazon.co.uk/dp/B07S9YZGSX) [5**Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free**Dekozauber24**£3.50**4.3★103 rev](https://www.amazon.co.uk/dp/B0FL7FQ4WG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free**Dekozauber24**£3.50**103 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7FQ4WG) [**Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**379 rev1y ago](https://www.amazon.co.uk/dp/B0F314SLK4) [**Sugarflair Essentials Black Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.61**133 rev1y ago](https://www.amazon.co.uk/dp/B0F2ZBH63X) [**Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml**Colour Mill**£16.42**180 rev2y ago](https://www.amazon.co.uk/dp/B08RHD3D3Y) [**Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml**Colour Mill**£5.33**865 rev2y ago](https://www.amazon.co.uk/dp/B08RJXN5VT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PME Paste Colour Midnight Black 25 g**PME**£1.52**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B00DE157Y6) [**Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml**Colour Mill**£16.42**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B08RHD3D3Y) [**Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£3.29**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B07S9YZGSX) [**Colour Splash Food Colouring Gel | Black | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Black 25g**Colour Splash**£2.62**4.6★**▲ 10%**](https://www.amazon.co.uk/dp/B075BBKM1F) [**Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free**Dekozauber24**£3.50**4.3★**— 4%**](https://www.amazon.co.uk/dp/B0FL7FQ4WG)
**~~View all trending →~~**
## **What buyers say about black food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Good colour”*
**Artificial Colors**24%
*“Truly the best black for colouring chocolate”*
**Quality-Overall**12%
*“Decent quality”*
**Advertised Vs Actual Product**11%
*“As expected”*
**Value For Money**8%
*“Good Value for money”*
**Baking**3%
*“My favourite product as a baker”*
**Texture/Consistency-Overall**3%
*“Edible xolour”*
**Solubility**3%
*“Mixes very well too”*
**Taste-Overall**2%
*“the taste didnt change so Im happy with that”*
### **What buyers complain about **
**Taste-Overall**28%
*“They dont taste of anything either”*
**Color**18%
*“good black food colouring is hard to find”*
**Artificial Colors**7%
*“took quite a lot of food colouring to get these vivid colours”*
**Color Fading/Discoloration**5%
*“Blacked out”*
**Texture/Consistency-Overall**3%
*“Minus 1 star cause the consistency was super thick and I couldnt even squeeze it out the bottle, was a nightmare to get out and very messy”*
**Dilute/Watery**3%
*“this is a gel type consistency not a liquid so does water down the buttercream”*
**Thickness**3%
*“way too thick - I had to unscrew to top”*
**Hard Feel**3%
*“still squeeze hard”*
**Value For Money**3%
*“Expensive for the amount you get”*
**Ease Of Use**3%
*“nearly impossible to get out of the bottle”*
### **Top return reasons **
**Leak-Proof**50%
**Color**25%
**Quality-Overall**25%
## **Common questions**
- **Is black food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black food colouring niche?**
- 7 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in black food colouring?**
- Top complaints mined from reviews: Taste-Overall, Color, Artificial Colors. The return rate is 0.1%.
- **When does demand for black food colouring peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the black food colouring niche?**
- Listings span £1.52–£16.42; the average listing price is £4.81 (sweet spot $15–$100). The average incumbent carries 4,138 reviews — the moat a new listing must climb.
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