---
title: "Black Fondant Icing — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/black-fondant-icing"
last_updated: "2026-07-31T08:52:44.687Z"
locale: en
meta:
description: "Niche score 33/100 · £73K/yr market · 76K searches/yr · £4.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £73K/yr market · 76K searches/yr · £4.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Fondant Icing — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **black fondant icing**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 24Conversion 100Competition 5Returns 99Price range 0Avg price 14Brand share 0Review moat 24Quality gap 37
**Conversion**
**Incredible****19.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,588.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£73K**
£73K/yr · 76K searches
**Avg price**
**Bad****£4.89**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.22–£9.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black fondant icing is a £73K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black fondant icing market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£98K–£122K**
- units × avg price
- **Conversion rate**
- **19.8%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Renshaw78% - Create A Cake16% - PME5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/black-fondant-icing/trend)
## **Top black fondant icing search terms**
- **black fondant icing**27K/yr+3.4%25.4% conv. - **black icing**23K/yr-5.7%16.4% conv. - **black fondant**12K/yr+1.6%21.0% conv. - **black icing ready to roll**7K/yr-7.4%24.3% conv. - **black fondant icing ready to roll**5K/yr-10.5%23.1% conv. - **black sugarpaste**2K/yr+30.4%15.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/black-fondant-icing/search-terms)
## **Top black fondant icing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£22K45%£33K60%£44K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£2.51**4.6★16,123 rev](https://www.amazon.co.uk/dp/B0048W872Y) [2**Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g**Create A Cake**£3.06**4.5★772 rev](https://www.amazon.co.uk/dp/B0CSSYNCWN) [3**Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£9.33**4.6★16,123 rev](https://www.amazon.co.uk/dp/B07KK93ZYK) [4**Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£8.67**4.6★3,179 rev](https://www.amazon.co.uk/dp/B07K5N3GN7) [5**Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£3.53**4.6★3,179 rev](https://www.amazon.co.uk/dp/B0DM6MGRMC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£3.53**3,179 rev1y ago](https://www.amazon.co.uk/dp/B0DM6MGRMC) [**Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g**Create A Cake**£3.06**772 rev2y ago](https://www.amazon.co.uk/dp/B0CSSYNCWN) [**PME Sugar Paste Fondant Black 250g**PME**£2.22**156 rev3y ago](https://www.amazon.co.uk/dp/B0BDZXHG4Y) [**Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£9.33**16,123 rev6y ago](https://www.amazon.co.uk/dp/B07KK93ZYK) [**Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£8.67**3,179 rev7y ago](https://www.amazon.co.uk/dp/B07K5N3GN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£2.51**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B0048W872Y) [**Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g**Create A Cake**£3.06**4.5★**— 10%**](https://www.amazon.co.uk/dp/B0CSSYNCWN) [**Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£9.33**4.6★**— 7%**](https://www.amazon.co.uk/dp/B07KK93ZYK) [**Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£8.67**4.6★**▼ 12%**](https://www.amazon.co.uk/dp/B07K5N3GN7) [**PME Sugar Paste Fondant Black 250g**PME**£2.22**4.3★**▼ 29%**](https://www.amazon.co.uk/dp/B0BDZXHG4Y)
**~~View all trending →~~**
## **What buyers say about black fondant icing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Great taste”*
**Color**13%
*“Good colour saturation”*
**Baking**13%
*“Looked very nice on the cake”*
**Value For Money**11%
*“Good price and quick delivery”*
**Quality-Overall**10%
*“Excellent product”*
**Ease Of Use**10%
*“It was very easy to use”*
**Soft Feel**7%
*“Really smooth”*
**Advertised Vs Actual Product**7%
*“Product exactly as expected”*
**Freshness**4%
*“It was still fresh”*
**Artificial Sweeteners**2%
*“Happy with this sugar paste”*
### **What buyers complain about **
**Color**25%
*“These colours are very hard to achieve yourself without using huge quantities of food colouring”*
**Artificial Colors**25%
*“These colours are very hard to achieve yourself without using huge quantities of food colouring”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is black fondant icing profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 6 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the black fondant icing niche?**
- 3 brands and 11 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black fondant icing?**
- Top complaints mined from reviews: Color, Artificial Colors. The return rate is 0.1%.
- **When does demand for black fondant icing peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the black fondant icing niche?**
- Listings span £2.22–£9.33; the average listing price is £4.89 (sweet spot $15–$100). The average incumbent carries 6,589 reviews — the moat a new listing must climb.
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