---
title: "Bisto Gravy Powder — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bisto-gravy-powder"
last_updated: "2026-07-31T08:52:42.674Z"
locale: en
meta:
description: "Niche score 35/100 · £47K/yr market · 58K searches/yr · £11.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £47K/yr market · 58K searches/yr · £11.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bisto Gravy Powder — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **bisto gravy powder**
**Skip it**
Soft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 4Conversion 76Competition 17Returns 100Price range 36Avg price 42Brand share 19Review moat 86Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****286.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.02**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.37–£21.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£47K**
£47K/yr · 58K searches
**Growth**
**Bad****-41.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bisto gravy powder is a £47K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bisto gravy powder market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£55K–£66K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#359**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**3%**
- Bisto54% - HUBSIDIA16% - TOSIN9% - Linenvale8% - Welari5% - Think Outside the Gift5% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -41.7% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/bisto-gravy-powder/trend)
## **Top bisto gravy powder search terms**
- **bisto gravy powder**42K/yr-43.9%8.0% conv. - **gravy powder**6K/yr-37.3%2.6% conv. - **bisto powder**6K/yr-31.8%4.4% conv. - **bisto gravy powder original**3K/yr-38.5%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bisto-gravy-powder/search-terms)
## **Top bisto gravy powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bisto The Original Gravy Powder Just Add to Roasting Juices 3 kg Tub (Pack of 1) - Packaging may vary**Bisto**£21.98**4.1★1,069 rev](https://www.amazon.co.uk/dp/B005NN9TCY) [2**Original Gravy Powder 200g x 2 Packs**HUBSIDIA**£10.03**4.7★33 rev](https://www.amazon.co.uk/dp/B0FT5768CG) [3**Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals**TOSIN**£12.19**4.7★9 rev](https://www.amazon.co.uk/dp/B0GHZSRZHZ) [4**Bisto Powder Gravy Packet 200g x 2 Packs**Linenvale**£8.47**4.5★40 rev](https://www.amazon.co.uk/dp/B0D3FMTWVR) [5**Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)**Bisto**£4.23**4.8★86 rev](https://www.amazon.co.uk/dp/B013QX860I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals**TOSIN**£12.19**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GHZSRZHZ) [**Original Gravy Powder 200g x 2 Packs**HUBSIDIA**£10.03**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FT5768CG) [**Bisto The Original Gravy Powder 200g Pack of 5 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (5pack) (1000g)**Welari**£21.48**18 rev2y ago](https://www.amazon.co.uk/dp/B0D98CXB3V) [**Bisto The Original Gravy Powder 200g Pack of 3 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (3pack) (600g)**Welari**£14.72**11 rev2y ago](https://www.amazon.co.uk/dp/B0D98CWG47) [**Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card**Think Outside the Gift**£9.71**17 rev2y ago](https://www.amazon.co.uk/dp/B0D6TB71ZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals**TOSIN**£12.19**4.7★**▲ 174%**](https://www.amazon.co.uk/dp/B0GHZSRZHZ) [**Original Gravy Powder 200g x 2 Packs**HUBSIDIA**£10.03**4.7★**▲ 70%**](https://www.amazon.co.uk/dp/B0FT5768CG) [**Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card**Think Outside the Gift**£9.71**4.9★**▲ 22%**](https://www.amazon.co.uk/dp/B0D6TB71ZP) [**Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)**Bisto**£4.23**4.8★**▲ 17%**](https://www.amazon.co.uk/dp/B013QX860I) [**Bisto Powder Gravy Packet 200g x 2 Packs**Linenvale**£8.47**4.5★**— 1%**](https://www.amazon.co.uk/dp/B0D3FMTWVR)
**~~View all trending →~~**
## **What buyers say about bisto gravy powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Excellent price”*
**Taste-Overall**13%
*“Great size tub full of great tasting gravy powder”*
**Quality-Overall**13%
*“Best Gravy Powder”*
**Size-Overall**9%
*“Good size”*
**Flavor**5%
*“They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Ease Of Use**3%
*“Easy to use”*
**Thickness**2%
*“produces a lovely thick”*
**Blend/Ratio**2%
*“Great gravey great taste mixes well”*
**Powdered/Crumbled**2%
*“The powder itself is good”*
### **What buyers complain about **
**Value For Money**21%
*“although I do feel the price for a two pack is a little on the high side”*
**Powdered/Crumbled**14%
*“Gravy powder”*
**Taste-Overall**11%
*“nothing like Bisto its the Tast”*
**Cooking Instructions**4%
*“if i have baking poser in the water it throths up not nice at all”*
**Quality-Overall**4%
*“it's not the best”*
**Chunk/Clump/Collection**4%
*“I just cannot do with granules”*
**Salt Content**3%
*“It is also quite a bit saltier than I would like - you can always add salt”*
**Durability**2%
*“it doesn't last very long at all”*
**Dilute/Watery**1%
*“this is NOT AN INSTANT GRAVY POWDER”*
**Ingredients-Overall**1%
*“this is NOT AN INSTANT GRAVY POWDER”*
## **Common questions**
- **Is bisto gravy powder profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the bisto gravy powder niche?**
- 7 brands and 58 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in bisto gravy powder?**
- Top complaints mined from reviews: Value For Money, Powdered/Crumbled, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the bisto gravy powder niche?**
- Listings span £2.37–£21.98; the average listing price is £11.02 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.
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