---
title: "Trend — biscuits - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/biscuits/trend"
last_updated: "2026-07-31T11:46:01.477Z"
locale: en
meta:
  description: "Niche score 66/100 · £3.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £3.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — biscuits - Flapen"
---

# **biscuits**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 24Conversion 97Competition 93Returns 100Price range 46Avg price 14Brand share 49Review moat 58Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****£3.5M**

£3.5M/yr · 4.6M searches

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Review moat**

**Good****1,188.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.55–£27.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.01**

avg listing price — sweet spot $15–$100