---
title: "Biscuits Bulk — £350K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/biscuits-bulk"
last_updated: "2026-07-31T14:57:33.165Z"
locale: en
meta:
description: "Niche score 51/100 · £350K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £350K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Biscuits Bulk — £350K/yr Amazon UK Niche (2026) - Flapen"
---
# **biscuits bulk**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 53Growth 25Conversion 97Competition 29Returns 100Price range 50Avg price 43Brand share 23Review moat 62Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,029.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£350K**
£350K/yr · 199K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£0.67–£29.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.20**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, biscuits bulk is a £350K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biscuits bulk market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£336K–£448K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#438**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 98%
**Open market**
**7%**
- McVitie's66% - Morrisons13% - Border6% - Hill Biscuits4% - House of Lancaster2% - CR Snacking2% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
12K8KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/biscuits-bulk/trend)
## **Top biscuits bulk search terms**
- **rich tea biscuits**70K/yr-6.6%25.3% conv. - **biscuits bulk**27K/yr+34.9%2.9% conv. - **bulk biscuits**21K/yr-3.0%3.3% conv. - **rich tea**18K/yr-6.8%27.5% conv. - **biscuit selection box**13K/yr+20.1%1.4% conv. - **tea biscuits**10K/yr-22.5%7.8% conv. - **amazon biscuits**9K/yr-5.1%0.8% conv. - **plain biscuits**7K/yr-13.3%4.4% conv. - **bulk buy biscuits**6K/yr-3.9%1.8% conv. - **cheap biscuits**6K/yr+9.6%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/biscuits-bulk/search-terms)
## **Top biscuits bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£18K10%£35K15%£53K20%£70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)**McVitie's**£2.73**4.7★804 rev](https://www.amazon.co.uk/dp/B01DPAMEDW) [2**McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)**McVitie's**£1.55**4.6★1,354 rev](https://www.amazon.co.uk/dp/B004AV8ZUM) [3**McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)**McVitie's**£1.10**4.6★2,227 rev](https://www.amazon.co.uk/dp/B09VPY5S2N) [4**Morrisons Rich Tea 300g**Morrisons**£0.67**4.6★227 rev](https://www.amazon.co.uk/dp/B0F99TP9QK) [5**McVities Twin Pack Classic Rich Tea Biscuits 600g**McVitie's**£3.34**4.6★283 rev](https://www.amazon.co.uk/dp/B003H7560W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits**Zamfoods**£9.73**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GWR8BRK8) [**FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing**Red Rainbow**£16.75**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GWKJ4XWS) [**Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home**BAYTRADE**£25.44**65 rev8mo ago](https://www.amazon.co.uk/dp/B0G1863WB9) [**Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing**Border**£9.16**109 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8WH8WR) [**Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly**JOLAFUNBS**£29.12**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FTFYR9DY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing**Red Rainbow**£16.75**3.0★**▲ 270%**](https://www.amazon.co.uk/dp/B0GWKJ4XWS) [**Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits**Zamfoods**£9.73**4.1★**▲ 237%**](https://www.amazon.co.uk/dp/B0GWR8BRK8) [**Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home**BAYTRADE**£25.44**4.5★**▲ 234%**](https://www.amazon.co.uk/dp/B0G1863WB9) [**McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)**McVitie's**£1.55**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B004AV8ZUM) [**Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs**Border**£15.58**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B00F6YL0S6)
**~~View all trending →~~**
## **What buyers say about biscuits bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**20%
*“Excellent cookies good for childrens pack lunch an afternoon I love them”*
**Taste-Overall**19%
*“Yummy bars”*
**Value For Money**19%
*“Good value for money”*
**Quality-Overall**16%
*“Good variety”*
**Gifting Purpose**5%
*“Great for gifting if you want to”*
**Crispiness**3%
*“Very crispy”*
**Freshness**3%
*“Fresh and crunchy,”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Sweetness**1%
*“Lovely biscuits you dont notice they are low sugar would buy again”*
**Size-Overall**1%
*“Nice size for that”*
### **What buyers complain about **
**Value For Money**29%
*“WASTE OF MONEY”*
**Quality-Overall**8%
*“Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs”*
**Chunk/Clump/Collection**7%
*“the rest were smashed to inedible chunks”*
**Advertised Vs Actual Product**7%
*“Not as advertised”*
**Taste-Overall**6%
*“there's a strange orange taste to them”*
**Size-Overall**6%
*“the biscuits are quite big”*
**Stale/Rotten/Spoiled**5%
*“Worst box of broken biscuits ever, in our opinion, stale in texture and taste, think again before you purchase”*
**Powdered/Crumbled**5%
*“Box of crumbs”*
**Sweetness**3%
*“now I know less sugar is better for you”*
**Flavor**2%
*“They are chocolate custard creams which aren't quite the same as bourbons”*
## **Common questions**
- **Is biscuits bulk profitable to sell on Amazon United Kingdom?**
- The niche generates £350K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the biscuits bulk niche?**
- 12 brands and 109 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in biscuits bulk?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.0%.
- **When does demand for biscuits bulk peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the biscuits bulk niche?**
- Listings span £0.67–£29.12; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 1,030 reviews — the moat a new listing must climb.
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