---
title: "Biscoff — £446K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/biscoff"
last_updated: "2026-07-31T15:55:29.382Z"
locale: en
meta:
description: "Niche score 41/100 · £446K/yr market · 489K searches/yr · £6.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £446K/yr market · 489K searches/yr · £6.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biscoff — £446K/yr Amazon UK Niche (2026) - Flapen"
---
# **biscoff**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 11Conversion 96Competition 39Returns 100Price range 0Avg price 18Brand share 0Review moat 36Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£446K**
£446K/yr · 489K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,905.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.65**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.52–£13.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, biscoff is a £446K/yr Amazon United Kingdom market (489K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biscoff market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£399K–£532K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Biscoff53% - Lotus33% - Cadbury7% - Espresso Yourself3% - Generic3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/biscoff/trend)
## **Top biscoff search terms**
- **biscoff**262K/yr-19.1%7.7% conv. - **biscoff biscuits**128K/yr-41.5%13.6% conv. - **lotus biscoff**48K/yr-31.1%10.5% conv. - **lotus**27K/yr-14.8%2.3% conv. - **lotus biscoff biscuits**10K/yr+8.6%11.5% conv. - **lotus biscuits**11K/yr-74.3%13.7% conv. - **biscuit biscoff**3K/yr-32.3%6.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/biscoff/search-terms)
## **Top biscoff products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£45K20%£89K30%£134K40%£178K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biscoff Original Caramelised Single Biscuits (Pack of 300 - catering size)**Lotus**£13.53**4.7★20,489 rev](https://www.amazon.co.uk/dp/B0051GCRA4) [2**Lotus Biscoff Caramelised Biscuit 150 Indivually Wrapped Biscuits Ingredients from Natural Origins Vegan Nut Free Recipe 937.5g**Biscoff**£9.13**4.5★4,250 rev](https://www.amazon.co.uk/dp/B078N8GJ59) [3**Biscoff - Caramelised Biscuit - Ingredients from natural origin - Vegan - No colours or added flavours - 10x 250g - 2 5kg**Biscoff**£13.77**4.7★829 rev](https://www.amazon.co.uk/dp/B007UN2AOY) [4**Biscoff - Sweet spread - Smooth - Caramelised biscuit flavour - Vegan - Nut free - No colours or added flavours - Plastic Jar - 720g**Biscoff**£4.08**4.8★1,610 rev](https://www.amazon.co.uk/dp/B0C3J8ZW33) [5**Lotus Biscoff Caramelised Biscuit 64 Indivually Wrapped 2 Packs 128 Biscuits Ingredients from Natural Origins Vegan Nut Free Recipe 0.9kg**Biscoff**£8.01**4.5★636 rev](https://www.amazon.co.uk/dp/B0DSLQJ2ZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)**Cadbury**£2.52**21 rev4mo ago](https://www.amazon.co.uk/dp/B0GRH9KWKB) [**Lotus Biscoff Sandwiches 320ml**Lotus**£2.68**3 rev7mo ago](https://www.amazon.co.uk/dp/B0GMRYQZY7) [**Cadbury Dairy Milk Lotus Biscoff Chocolate Bar The Classic Creamy Taste with Caramelised Biscuit Pieces Perfect for Sharing 350 g (Pack of 1)**Cadbury**£3.43**80 rev1y ago](https://www.amazon.co.uk/dp/B0F9PQMXH3) [**Lotus Biscoff Biscuits 50 Individually Wrapped Caramelised Cookies | Catering Pack for Coffee Shops Offices & Events | Vegan | Authentic Belgian Taste**Generic**£5.48**129 rev1y ago](https://www.amazon.co.uk/dp/B0F9G55VWC) [**Lotus Biscoff Caramelised Biscuit 64 Indivually Wrapped 2 Packs 128 Biscuits Ingredients from Natural Origins Vegan Nut Free Recipe 0.9kg**Biscoff**£8.01**636 rev1y ago](https://www.amazon.co.uk/dp/B0DSLQJ2ZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)**Cadbury**£2.52**4.7★**▲ 357%**](https://www.amazon.co.uk/dp/B0GRH9KWKB) [**Lotus Biscoff Sandwiches 320ml**Lotus**£2.68**5.0★**▲ 318%**](https://www.amazon.co.uk/dp/B0GMRYQZY7) [**Biscoff - Caramelised Biscuit - Ingredients from natural origin - Vegan - No colours or added flavours - 10x 250g - 2 5kg**Biscoff**£13.77**4.7★**▲ 28%**](https://www.amazon.co.uk/dp/B007UN2AOY) [**30 x Lotus Biscoff Caramelised Single Biscuits Individually Wrapped by Espresso Yourself Vegan Biscuits Perfect for Coffee Convenient Multipacks of Individual Wrapped Biscuits Packs**Espresso Yourself**£5.35**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B0DKC3ZRQM) [**Biscoff Original Caramelised Single Biscuits (Pack of 300 - catering size)**Lotus**£13.53**4.7★**— 8%**](https://www.amazon.co.uk/dp/B0051GCRA4)
**~~View all trending →~~**
## **What buyers say about biscoff**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious and Addictive”*
**Value For Money**15%
*“Great value”*
**Baking**15%
*“Great on toast, pancakes, or even straight from the jar”*
**Quality-Overall**11%
*“no complaints here”*
**Advertised Vs Actual Product**4%
*“As described”*
**Sweetness**3%
*“Sweet, creamy, and very enjoyable”*
**Crispiness**3%
*“Fresh and crunchy”*
**Flavor**3%
*“I love the flavour”*
**Freshness**2%
*“Fresh and crunchy”*
**Smell**1%
*“Smells amazing, it sake shake before use”*
### **What buyers complain about **
**Taste-Overall**17%
*“it didnt change the taste”*
**Size-Overall**8%
*“the bottle is huge”*
**Natural Resource Wastage**6%
*“Think we are going to have a lot waste”*
**Artificial Sweeteners**6%
*“Full of additives, preservatives and sugar”*
**Flavor**4%
*“the flavour was not there”*
**Texture/Consistency-Overall**4%
*“The texture of the chocolate is very biscuity”*
**Ease Of Use**3%
*“Too hard to squeeze”*
**Chunk/Clump/Collection**3%
*“It's the spread and bits”*
**Storage Temperature**3%
*“Arrived melted as heatwave”*
**Advertised Vs Actual Product**3%
*“Was disappointed that there was no lid on this item as picture shows one”*
## **Common questions**
- **Is biscoff profitable to sell on Amazon United Kingdom?**
- The niche generates £446K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the biscoff niche?**
- 5 brands and 87 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in biscoff?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Natural Resource Wastage. The return rate is 0.0%.
- **When does demand for biscoff peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the biscoff niche?**
- Listings span £1.52–£13.77; the average listing price is £6.65 (sweet spot $15–$100). The average incumbent carries 2,905 reviews — the moat a new listing must climb.
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