---
title: "Reviews — birthday cakes for delivery - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/birthday-cakes-for-delivery/reviews"
last_updated: "2026-07-31T12:30:16.833Z"
locale: en
meta:
  description: "Niche score 59/100 · £252K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £252K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — birthday cakes for delivery - Flapen"
---

# **birthday cakes for delivery**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 20Conversion 36Competition 70Returns 100Price range 70Avg price 72Brand share 66Review moat 74Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****557.03**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.66**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£1.33–£46.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£252K**

£252K/yr · 599K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")