---
title: "Search terms — biltong - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/biltong/search-terms"
last_updated: "2026-07-31T15:59:08.360Z"
locale: en
meta:
  description: "Niche score 61/100 · £479K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £479K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — biltong - Flapen"
---

# **biltong**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 20Conversion 66Competition 51Returns 100Price range 81Avg price 95Brand share 43Review moat 74Quality gap 84

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.37**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£6.96–£52.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****523.75**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£479K**

£479K/yr · 346K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.1%**

90-day search growth — must beat 0% to launch