---
title: "Trend — biltong 1kg - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/biltong-1kg/trend"
last_updated: "2026-07-31T11:26:05.786Z"
locale: en
meta:
  description: "Niche score 48/100 · £51K/yr market · 52K searches/yr · £29.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £51K/yr market · 52K searches/yr · £29.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — biltong 1kg - Flapen"
---

# **biltong 1kg**

**Skip it**

Soft demand (-46.7% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 2Conversion 42Competition 54Returns 100Price range 84Avg price 95Brand share 32Review moat 67Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£29.04**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£8.97–£52.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****805.59**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£51K**

£51K/yr · 52K searches

**Growth**

**Bad****-46.7%**

90-day search growth — must beat 0% to launch