---
title: "Search terms — big easter eggs - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/big-easter-eggs/search-terms"
last_updated: "2026-07-31T16:49:53.855Z"
locale: en
meta:
  description: "Niche score 44/100 · £117K/yr market · 219K searches/yr · £15.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £117K/yr market · 219K searches/yr · £15.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — big easter eggs - Flapen"
---

# **big easter eggs**

**Skip it**

Soft demand (-98.3% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 0Conversion 42Competition 56Returns 100Price range 75Avg price 77Brand share 0Review moat 89Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****219.24**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£15.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.51–£37.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£117K**

£117K/yr · 219K searches

**Growth**

**Bad****-98.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand