---
title: "Bicarbonate of Soda — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bicarbonate-of-soda"
last_updated: "2026-07-31T10:35:51.038Z"
locale: en
meta:
description: "Niche score 50/100 · £1.3M/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($1.63–$16.60) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £1.3M/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($1.63–$16.60) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bicarbonate of Soda — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **bicarbonate of soda**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.63–$16.60) keeps it on the watch list.
Market size 83Growth 39Conversion 97Competition 22Returns 100Price range 11Avg price 20Brand share 24Review moat 25Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.2M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,968.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.63–£16.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bicarbonate of soda is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bicarbonate of soda market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**6%**
- Dri-Pak51% - AKSOY19% - Grow Chem11% - Noel's5% - Mareluxe5% - Hexeal3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/bicarbonate-of-soda/trend)
## **Top bicarbonate of soda search terms**
- **bicarbonate of soda**278K/yr+35.6%14.6% conv. - **borax**205K/yr+32.1%3.3% conv. - **bicarbonate of soda for cleaning**299K/yr-23.6%19.9% conv. - **sodium bicarbonate**97K/yr+9.6%8.7% conv. - **borax powder uk**76K/yr+9.5%3.5% conv. - **borax powder**46K/yr+30.2%2.2% conv. - **bicarbonate of soda food grade**48K/yr-18.6%11.6% conv. - **bicarbonate of soda for cleaning 5kg**23K/yr-12.0%10.6% conv. - **bicarbonate soda**19K/yr-0.1%12.3% conv. - **bi carbonate of soda for cleaning**14K/yr+6.2%18.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bicarbonate-of-soda/search-terms)
## **Top bicarbonate of soda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£130K20%£260K30%£391K40%£521K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dri-Pak Clean & Natural Bicarbonate of Soda 500g**Dri-Pak**£1.63**4.3★5,542 rev](https://www.amazon.co.uk/dp/B0027ICKCY) [2**Aksoy Baking Soda 1.8KG Jar || Pure Sodium Bicarbonate Powder Highest Purity Food Grade Versatile Baking Soda for Cooking Baking Cleaning Deodorizing & More!**AKSOY**£4.22**4.6★5,807 rev](https://www.amazon.co.uk/dp/B091NTJYS3) [3**Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.**Grow Chem**£7.79**4.6★6,063 rev](https://www.amazon.co.uk/dp/B09GMRQ12R) [4**Dri Pak Clean & Natural Borax Substitute 500g**Dri-Pak**£4.30**4.2★1,043 rev](https://www.amazon.co.uk/dp/B00KD7X16U) [5**Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary**Dri-Pak**£6.39**4.3★5,542 rev](https://www.amazon.co.uk/dp/B00F8AE83W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket**CHIQUO**£6.74**199 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMPXDXC) [**Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free**Mareluxe**£9.34**94 rev1y ago](https://www.amazon.co.uk/dp/B0DZS8YL61) [**ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth**ZOPPER**£7.23**20 rev1y ago](https://www.amazon.co.uk/dp/B0DZ2QVWT9) [**Noels Bicarbonate of Soda Ideal for Baking 900g**Noel's**£2.75**704 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5D1T1C) [**Aksoy Baking Soda 3KG JAR PACK | Pure Sodium Bicarbonate Powder with Highest Purity Food Grade Multi-Purpose Use for Cooking Baking Cleaning Odor Removal and More...**AKSOY**£6.75**5,807 rev4y ago](https://www.amazon.co.uk/dp/B09PZ3XQCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth**ZOPPER**£7.23**4.3★**▲ 84%**](https://www.amazon.co.uk/dp/B0DZ2QVWT9) [**Dri-Pak Clean & Natural Bicarbonate of Soda 500g**Dri-Pak**£1.63**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B0027ICKCY) [**Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket**CHIQUO**£6.74**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0FVMPXDXC) [**Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary**Dri-Pak**£6.39**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B00F8AE83W) [**Dri Pak Clean & Natural Borax Substitute 500g**Dri-Pak**£4.30**4.2★**— 0%**](https://www.amazon.co.uk/dp/B00KD7X16U)
**~~View all trending →~~**
## **What buyers say about bicarbonate of soda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great value”*
**Quality-Overall**20%
*“Excellent product”*
**Ease Of Cleaning**16%
*“Excellent for cleaning”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“Works as it should”*
**Size-Overall**4%
*“Good size and works”*
**Washability**2%
*“Laundry booster”*
**Baking**2%
*“Great for baking”*
**Smell**2%
*“No odours”*
**Efficiency**1%
*“Bought to mix with other materials to create ant killer, working well”*
### **What buyers complain about **
**Size-Overall**21%
*“not this size”*
**Ease Of Use**16%
*“Can't open it”*
**Quality-Overall**3%
*“Not the best”*
**Color**3%
*“Greyer than before”*
**Material Quality**3%
*“Gone solid”*
**Instructions/User Manual/Troubleshooting**3%
*“theres no reference at all”*
**Product Condition**3%
*“The product had been previously opened, had no seal and possibly used then resold.”*
**Hard Feel**3%
*“Sometimes very hard”*
**Cutting/Trimming**3%
*“Substitute doesnt cut it”*
**Design-Overall**3%
*“Who the hell designed the lid”*
### **Top return reasons **
**Leak-Proof**37%
**Advertised Vs Actual Product**16%
**Functionality-Overall**14%
**Value For Money**6%
**Moist/Dry**5%
**Contamination**3%
**Ingredients-Overall**3%
**Ease Of Use**2%
**Unsustainable Design**2%
**Solubility**2%
## **Common questions**
- **Is bicarbonate of soda profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bicarbonate of soda niche?**
- 9 brands and 62 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in bicarbonate of soda?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.0%.
- **When does demand for bicarbonate of soda peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bicarbonate of soda niche?**
- Listings span £1.63–£16.60; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 3,969 reviews — the moat a new listing must climb.
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