---
title: "Bic Lighter — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bic-lighter"
last_updated: "2026-07-31T15:57:16.191Z"
locale: en
meta:
description: "Niche score 38/100 · £59K/yr market · 107K searches/yr · £12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £59K/yr market · 107K searches/yr · £12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bic Lighter — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **bic lighter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 14Conversion 54Competition 33Returns 100Price range 75Avg price 53Brand share 0Review moat 80Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****406.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.20–£50.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.36**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£59K**
£59K/yr · 107K searches
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bic lighter is a £59K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bic lighter market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£62K–£74K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#4,722**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **0%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- DLM Direct38% - BIC37% - SMART PRICE13% - COUNTRY CLUB8% - LIGHTERS4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -21.3% search growth over the last 90 days.
3K2KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/bic-lighter/trend)
## **Top bic lighter search terms**
- **bic lighter**57K/yr-13.6%3.4% conv. - **bic lighters**23K/yr-39.5%3.3% conv. - **bic lighters multipack**11K/yr-25.1%4.5% conv. - **lighter bic**7K/yr-23.2%3.0% conv. - **mini bic lighter**5K/yr-15.5%5.9% conv. - **bic mini lighters**3K/yr-6.7%7.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bic-lighter/search-terms)
## **Top bic lighter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10**DLM Direct**£10.76**4.4★14 rev](https://www.amazon.co.uk/dp/B0FWKLVYCT) [2**4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET**SMART PRICE**£7.11**4.6★60 rev](https://www.amazon.co.uk/dp/B0D3CMVDCS) [3**5 Mini Bic Lighters**COUNTRY CLUB**£4.96**4.4★569 rev](https://www.amazon.co.uk/dp/B004PVQZ3G) [4**BIC Mega Standard Utility Lighter (Pack of 2) - Black**BIC**£6.31**4.4★155 rev](https://www.amazon.co.uk/dp/B01INY10U8) [5**5 x New Mini BIC Lighter Child Resistant Assorted Colours**BIC**£6.63**4.7★337 rev](https://www.amazon.co.uk/dp/B005R5IPFA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10**DLM Direct**£10.76**14 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKLVYCT) [**BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 6**DLM Direct**£5.74**14 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKV451Q) [**BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2**DLM Direct**£3.20**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSZ5VQH) [**4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET**SMART PRICE**£7.11**60 rev2y ago](https://www.amazon.co.uk/dp/B0D3CMVDCS) [**BIC J25 Long-Lasting Mini Lighters that lasts for up to 1 450 lights Assorted Colour Tray of 20**BIC**£13.84**44 rev5y ago](https://www.amazon.co.uk/dp/B08YR1F5G9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2**DLM Direct**£3.20**4.8★**▲ 71%**](https://www.amazon.co.uk/dp/B0FTSZ5VQH) [**BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10**DLM Direct**£10.76**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0FWKLVYCT) [**Bic Lighter Maxi Colour Sorted Display with 50 Pcs**BIC**£50.78**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B004YWG9E6) [**5 x New Mini BIC Lighter Child Resistant Assorted Colours**BIC**£6.63**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B005R5IPFA) [**BIC Mega Standard Utility Lighter (Pack of 2) - Black**BIC**£6.31**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B01INY10U8)
**~~View all trending →~~**
## **What buyers say about bic lighter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Good value”*
**Quality-Overall**15%
*“Good quality lighters”*
**Color**12%
*“Good buy only one thing all the colours inside are black”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Durability**9%
*“Lasts”*
**Grip**6%
*“Nice and easy to grip”*
**Size-Overall**6%
*“They arrived and they fit”*
**Ease Of Use**6%
*“Very good and easy to put in my jacket pocked”*
**Weight Light**6%
*“Best lighter”*
**Safety Standards**3%
*“Arrived safe and sound”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Value For Money**33%
**Weight Light**33%
## **Common questions**
- **Is bic lighter profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bic lighter niche?**
- 5 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **When does demand for bic lighter peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bic lighter niche?**
- Listings span £3.20–£50.78; the average listing price is £12.36 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.
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