---
title: "Berries — £753K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/berries"
last_updated: "2026-07-31T14:58:03.010Z"
locale: en
meta:
description: "Niche score 48/100 · £753K/yr market · 645K searches/yr · £2.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £753K/yr market · 645K searches/yr · £2.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Berries — £753K/yr Amazon UK Niche (2026) - Flapen"
---
# **berries**
**Skip it**
Prices mostly outside the sweet spot ($1.38–$4.43) — this niche doesn't clear our bar today.
Market size 71Growth 21Conversion 100Competition 44Returns 100Price range 0Avg price 8Brand share 9Review moat 60Quality gap 33
**Conversion**
**Incredible****42.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£753K**
£753K/yr · 645K searches
**Review moat**
**Good****1,117.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.76**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.38–£4.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, berries is a £753K/yr Amazon United Kingdom market (645K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Aug–Sep–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **berries market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£828K–£1.1M**
- units × avg price
- **Conversion rate**
- **42.2%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**12**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**1%**
- Morrisons56% - by Amazon28% - Driscoll's5% - BerryWorld4% - WM MORRISONS PRODUCE LTD3% - Morrison3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Aug, Sep, Nov · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/berries/trend)
## **Top berries search terms**
- **blueberries**280K/yr-3.0%37.9% conv. - **raspberries**184K/yr-16.2%42.3% conv. - **berries**91K/yr-2.3%39.9% conv. - **blueberry**27K/yr-2.4%11.1% conv. - **raspberry**26K/yr-6.4%10.1% conv. - **berry**9K/yr-14.1%15.3% conv. - **blue berries**6K/yr-20.2%27.7% conv. - **blueberries fresh**7K/yr+19.2%20.8% conv. - **rasberries**3K/yr-11.3%42.9% conv. - **raspberries fresh**7K/yr-21.9%27.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/berries/search-terms)
## **Top berries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£30K8%£60K12%£90K16%£120K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raspberries 150g**Morrisons**£2.36**4.6★3,124 rev](https://www.amazon.co.uk/dp/B01LF3WD6O) [2**Blueberries 150g**Morrisons**£2.13**4.6★4,803 rev](https://www.amazon.co.uk/dp/B01MQ62UJV) [3**Morrisons Blueberries 300g**Morrisons**£3.24**4.7★1,026 rev](https://www.amazon.co.uk/dp/B07GY24G79) [4**Amazon Blueberries 250g**by Amazon**£2.47**4.6★1,067 rev](https://www.amazon.co.uk/dp/B0B5T6S5VH) [5**Morrisons Blueberries 450g**Morrisons**£4.43**4.6★118 rev](https://www.amazon.co.uk/dp/B0DXLGBKK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Driscolls Raspberry 200g**Driscoll's**£3.17**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FNDBMX12) [**Morrisons Savers Blueberries 125g**Morrisons**£1.38**493 rev1y ago](https://www.amazon.co.uk/dp/B0F5XBYH75) [**Morrisons Blueberries 450g**Morrisons**£4.43**118 rev1y ago](https://www.amazon.co.uk/dp/B0DXLGBKK8) [**Driscolls Mixed Berry 200g**Driscoll's**£3.19**115 rev1y ago](https://www.amazon.co.uk/dp/B0DDKV9RYN) [**Driscolls Raspberry 125g**Driscoll's**£3.12**164 rev2y ago](https://www.amazon.co.uk/dp/B0CVB33711)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Strawberries 350 g**Morrison**£2.59**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B06W9DY3KF) [**by Amazon Strawberries 400g**by Amazon**£2.64**4.5★**▲ 122%**](https://www.amazon.co.uk/dp/B08639KXCN) [**Driscolls Raspberry 200g**Driscoll's**£3.17**4.7★**▲ 110%**](https://www.amazon.co.uk/dp/B0FNDBMX12) [**Morrisons Blueberries 450g**Morrisons**£4.43**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B0DXLGBKK8) [**by Amazon Blackberries 150g**by Amazon**£2.28**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0863B24QH)
**~~View all trending →~~**
## **What buyers say about berries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Very tasty”*
**Freshness**25%
*“Getting fresh food”*
**Value For Money**9%
*“Good value for the price”*
**Flavor**7%
*“A lovely flavour”*
**Quality-Overall**6%
*“Decent Enough”*
**Sweetness**6%
*“So sweet”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Health Benefits-Overall**2%
*“Healthy and yummy”*
**Soft Feel**2%
*“Berry soft”*
**Nutritional Content**1%
*“Good quality foodstuffs, excellent produce”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**15%
*“Stale and sloppy”*
**Taste-Overall**13%
*“the weirdest taste”*
**Value For Money**11%
*“too expensive”*
**Quality-Overall**10%
*“Poor quality”*
**Sour**6%
*“So sour”*
**Blend/Ratio**6%
*“Mixed”*
**Moist/Dry**6%
*“Soggy bruised and mushy werent fit to eat”*
**Sweetness**6%
*“Not as sweet as they can be”*
**Flavor**4%
*“No flavour”*
**Bitter**4%
*“unfortunately, very bitter”*
## **Common questions**
- **Is berries profitable to sell on Amazon United Kingdom?**
- The niche generates £753K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the berries niche?**
- 7 brands and 12 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in berries?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for berries peak?**
- Demand peaks in Jun–Aug–Sep–Nov; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the berries niche?**
- Listings span £1.38–£4.43; the average listing price is £2.76 (sweet spot $15–$100). The average incumbent carries 1,117 reviews — the moat a new listing must climb.
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