---
title: "Search terms — beer - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/beer/search-terms"
last_updated: "2026-07-31T08:44:12.808Z"
locale: en
meta:
  description: "Niche score 61/100 · £3.8M/yr market · 4.5M searches/yr · £10.31 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £3.8M/yr market · 4.5M searches/yr · £10.31 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — beer - Flapen"
---

# **beer**

**Launch it**

A $3.8M/yr market growing +13.7% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 42Conversion 80Competition 46Returns 99Price range 33Avg price 36Brand share 53Review moat 51Quality gap 38

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.8M**

£3.8M/yr · 4.5M searches

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,468.9**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.31**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£6.62–£19.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100