---
title: "Beans — £909K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/beans"
last_updated: "2026-07-31T15:55:42.383Z"
locale: en
meta:
description: "Niche score 48/100 · £909K/yr market · 1.3M searches/yr · £3.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £909K/yr market · 1.3M searches/yr · £3.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beans — £909K/yr Amazon UK Niche (2026) - Flapen"
---
# **beans**
**Skip it**
Prices mostly outside the sweet spot ($0.40–$14.12) — this niche doesn't clear our bar today.
Market size 76Growth 17Conversion 100Competition 63Returns 100Price range 0Avg price 9Brand share 3Review moat 43Quality gap 22
**Conversion**
**Incredible****20.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£909K**
£909K/yr · 1.3M searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,234.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.40–£14.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, beans is a £909K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beans market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£999K–£1.3M**
- units × avg price
- **Conversion rate**
- **20.8%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **36%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**0%**
- HEINZ43% - Morrisons27% - Branston22% - by Amazon5% - Vanilla Underground2% - TruffleShuffle1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
30K20KSpike '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/beans/trend)
## **Top beans search terms**
- **beans**505K/yr-14.4%19.9% conv. - **baked beans**420K/yr-16.0%21.9% conv. - **heinz baked beans**96K/yr-26.1%16.8% conv. - **bean**90K/yr-10.3%0.8% conv. - **branston baked beans**58K/yr-26.8%20.0% conv. - **heinz beans**32K/yr-19.8%12.1% conv. - **tinned beans**24K/yr-18.6%8.3% conv. - **beans & pulses**25K/yr-20.7%1.4% conv. - **branston beans**17K/yr-12.1%16.9% conv. - **amazon baked beans**7K/yr+47.8%3.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/beans/search-terms)
## **Top beans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£36K8%£73K12%£109K16%£145K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Baked Beans in Tomato Sauce 4 x 410g cans (Forced)**Morrisons**£1.76**4.6★2,512 rev](https://www.amazon.co.uk/dp/B07VS4L8LW) [2**Branston Baked Beans in Tomato Sauce 410 g (Pack of 4)**Branston**£2.26**4.7★2,221 rev](https://www.amazon.co.uk/dp/B01ETAEQSS) [3**Heinz Tinned Baked Beans in a Rich Tomato Sauce 6 x 415g**HEINZ**£4.30**4.7★9,811 rev](https://www.amazon.co.uk/dp/B015O5CUZ8) [4**Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g**HEINZ**£3.58**4.7★773 rev](https://www.amazon.co.uk/dp/B0CL9GM1QV) [5**Morrisons Baked Beans 410g**Morrisons**£0.51**4.4★6,157 rev](https://www.amazon.co.uk/dp/B00LRKFZZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift**Vanilla Underground**£14.12**4 rev1y ago](https://www.amazon.co.uk/dp/B0F9FQMY2S) [**Morrisons Baked Beans in Tomato Sauce 4 x 220g**Morrisons**£1.56**0 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWPVQ4) [**By Amazon Baked Beans in Tomato Sauce Canned Vegan 420g**by Amazon**£0.40**1,609 rev1y ago](https://www.amazon.co.uk/dp/B0D81J2CKS) [**Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g**HEINZ**£3.58**773 rev2y ago](https://www.amazon.co.uk/dp/B0CL9GM1QV) [**Heinz Beanz in a Rich Tomato Sauce 6 x 200g**HEINZ**£2.81**709 rev2y ago](https://www.amazon.co.uk/dp/B0CL9DTX53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Baked Beans in Tomato Sauce 4 x 220g**Morrisons**£1.56**0.0★**▲ 342%**](https://www.amazon.co.uk/dp/B0FCFWPVQ4) [**Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift**Vanilla Underground**£14.12**5.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0F9FQMY2S) [**Morrisons Baked Beans in Tomato Sauce 410g**Morrisons**£0.42**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B01BMAFIZI) [**Heinz No Added Sugar Baked Beans Snap Pots 4 x 200g**HEINZ**£3.13**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0749QX47T) [**Branston Baked Beans in Tomato Sauce 410 g (Pack of 12)**Branston**£6.87**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B004EF1FJ2)
**~~View all trending →~~**
## **What buyers say about beans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Great deal”*
**Taste-Overall**24%
*“Good taste”*
**Baking**10%
*“Best baked beans”*
**Quality-Overall**10%
*“Better than other known brands”*
**Size-Overall**3%
*“perfect portion size”*
**Flavor**3%
*“Rich sauce, nice taste”*
**Advertised Vs Actual Product**2%
*“Just right”*
**Ease Of Use**1%
*“Easy to use”*
**Health Benefits-Overall**1%
*“Healthy”*
**Texture/Consistency-Overall**1%
*“Great texture”*
### **What buyers complain about **
**Taste-Overall**16%
*“these were very tasteless”*
**Quality-Overall**13%
*“Very poor all juice”*
**Value For Money**7%
*“a bit cheaper”*
**Sweetness**6%
*“not as sweet as the Heinz ones so that's a plus”*
**Dilute/Watery**5%
*“The sauce is very thin and watery,”*
**Thickness**4%
*“is very thin”*
**Flavor**3%
*“Reduced flavour”*
**Powdered/Crumbled**3%
*“All the tins were dented”*
**Weight Heavy**2%
*“* Heavy Haul: A 12-pack of 415g steel cans is deceptively heavy”*
**Size-Overall**2%
*“Beans size a little smaller”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is beans profitable to sell on Amazon United Kingdom?**
- The niche generates £909K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the beans niche?**
- 6 brands and 79 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in beans?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for beans peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the beans niche?**
- Listings span £0.40–£14.12; the average listing price is £3.33 (sweet spot $15–$100). The average incumbent carries 2,235 reviews — the moat a new listing must climb.
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