---
title: "Bay Leaves — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bay-leaves"
last_updated: "2026-07-31T09:21:04.570Z"
locale: en
meta:
description: "Niche score 46/100 · £77K/yr market · 100K searches/yr · £4.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £77K/yr market · 100K searches/yr · £4.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bay Leaves — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **bay leaves**
**Skip it**
Prices mostly outside the sweet spot ($0.44–$9.76) — this niche doesn't clear our bar today.
Market size 19Growth 10Conversion 99Competition 31Returns 100Price range 0Avg price 11Brand share 56Review moat 89Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****214.28**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£77K**
£77K/yr · 100K searches
**Avg price**
**Bad****£4.05**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.44–£9.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bay leaves is a £77K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bay leaves market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£61K–£81K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **61%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**23%**
- Hatton Hill21% - Spice Mart19% - Schwartz15% - Masala Cottage11% - indus5% - Morrisons5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -30.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/bay-leaves/trend)
## **Top bay leaves search terms**
- **bay leaves**76K/yr-30.3%17.4% conv. - **bay leaf**14K/yr-17.7%9.7% conv. - **bay leaves for cooking**7K/yr-61.9%15.1% conv. - **bayleaf**3K/yr-11.7%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bay-leaves/search-terms)
## **Top bay leaves products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)**Spice Mart**£2.62**4.3★687 rev](https://www.amazon.co.uk/dp/B08YXHMX7P) [2**Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More**Hatton Hill**£4.02**4.3★73 rev](https://www.amazon.co.uk/dp/B0DJ317DDC) [3**Schwartz Bay Leaves 3g**Schwartz**£2.04**4.7★298 rev](https://www.amazon.co.uk/dp/B0913FM3TB) [4**Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)**Masala Cottage**£3.84**4.0★173 rev](https://www.amazon.co.uk/dp/B0CVGVYYTZ) [5**Indus Bay Leaves 10g**indus**£1.09**3.6★4 rev](https://www.amazon.co.uk/dp/B0F99NTKWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives**Tropical Sun**£2.09**1 rev1y ago](https://www.amazon.co.uk/dp/B0FCMPY2LV) [**APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch**APSOGO**£8.99**82 rev1y ago](https://www.amazon.co.uk/dp/B0FBX2GMMC) [**Indus Bay Leaves 10g**indus**£1.09**4 rev1y ago](https://www.amazon.co.uk/dp/B0F99NTKWC) [**Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)**Masala Cottage**£3.84**173 rev2y ago](https://www.amazon.co.uk/dp/B0CVGVYYTZ) [**Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (25 Grams)**Masala Cottage**£2.77**173 rev2y ago](https://www.amazon.co.uk/dp/B0CVGZNV55)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives**Tropical Sun**£2.09**5.0★**▲ 456%**](https://www.amazon.co.uk/dp/B0FCMPY2LV) [**Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More**Hatton Hill**£4.02**4.3★**▲ 153%**](https://www.amazon.co.uk/dp/B0DJ317DDC) [**Bay Leaves 50g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More**Hatton Hill**£5.40**4.5★**▲ 135%**](https://www.amazon.co.uk/dp/B0DFRSJLSC) [**APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch**APSOGO**£8.99**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0FBX2GMMC) [**Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)**Spice Mart**£2.62**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B08YXHMX7P)
**~~View all trending →~~**
## **What buyers say about bay leaves**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Love these big jars of bay leaves, good quality, nice aroma, good value for money”*
**Value For Money**20%
*“Good Value”*
**Smell**11%
*“Bay leaves have a lovely aroma”*
**Freshness**7%
*“Lovely and fresh”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Size-Overall**7%
*“Good quantity”*
**Cooking Instructions**4%
*“Great in all dishes”*
**Flavor**4%
*“enhances flavour profile”*
**Taste-Overall**4%
*“Nice and large leaves and not in bits like you get in other sellers, nice jar to keep them in, great”*
**Baking**3%
*“Really good in some dishes”*
### **What buyers complain about **
**Quality-Overall**25%
*“Awful quality”*
**Smell**12%
*“absolutely no smell of bayleaf”*
**Size-Overall**7%
*“bigger quantities than my usual”*
**Chunk/Clump/Collection**7%
*“Not very good bay leaves all broken up into little bits”*
**Powdered/Crumbled**6%
*“Many broken leaves - likely due to the inadequate packaging -”*
**Contamination**4%
*“some look infected”*
**Value For Money**4%
*“So that is £10 quid of my state pension down the drain”*
**Stale/Rotten/Spoiled**4%
*“Looks too old”*
**Flavor**3%
*“Old and flavourless, very very old leaves”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
## **Common questions**
- **Is bay leaves profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 18 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bay leaves niche?**
- 15 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in bay leaves?**
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for bay leaves peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bay leaves niche?**
- Listings span £0.44–£9.76; the average listing price is £4.05 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.
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