---
title: "Bathroom Wipes — £89K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bathroom-wipes"
last_updated: "2026-07-31T08:41:49.150Z"
locale: en
meta:
description: "Niche score 44/100 · £89K/yr market · 90K searches/yr · £6.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £89K/yr market · 90K searches/yr · £6.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathroom Wipes — £89K/yr Amazon UK Niche (2026) - Flapen"
---
# **bathroom wipes**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 29Conversion 97Competition 53Returns 99Price range 12Avg price 18Brand share 8Review moat 70Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****706.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£89K**
£89K/yr · 90K searches
**Avg price**
**Bad****£6.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.87–£16.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bathroom wipes is a £89K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathroom wipes market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£79K–£95K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**1%**
- Zoflora62% - Dettol13% - by Amazon11% - Duzzit8% - Ineos2% - Feather Lux2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/bathroom-wipes/trend)
## **Top bathroom wipes search terms**
- **zoflora wipes**43K/yr+1.4%15.0% conv. - **bathroom wipes**28K/yr+3.8%11.4% conv. - **bathroom cleaning wipes**13K/yr+10.4%6.1% conv. - **zoflora floor wipes**3K/yr+20.1%4.0% conv. - **fabulosa wipes**3K/yr-18.7%2.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bathroom-wipes/search-terms)
## **Top bathroom wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)**Zoflora**£2.85**4.6★169 rev](https://www.amazon.co.uk/dp/B0CX25BV3Y) [2**Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)**Zoflora**£2.98**4.7★73 rev](https://www.amazon.co.uk/dp/B0CX26SCWY) [3**by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)**by Amazon**£4.30**4.5★4,049 rev](https://www.amazon.co.uk/dp/B0CFQH8G3T) [4**Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)**Zoflora**£11.82**4.7★21 rev](https://www.amazon.co.uk/dp/B0DT1MM398) [5**Zoflora Midnight Blooms Large Biodegradeable Wipes Antibacterial Cleaning 6 x 70 Wipes Pack Multi-Surface Disinfectant Removes Odours & Kills 99.9% of Bacteria & Viruses**Zoflora**£10.65**4.6★351 rev](https://www.amazon.co.uk/dp/B07S7VWMFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zoflora Rose Garden 96 Wipes Antibacterial Multi-surface Cleaning Wipes Convenient Quick Cleaning Biodegradable**Zoflora**£8.91**10 rev1y ago](https://www.amazon.co.uk/dp/B0F4KYDYQB) [**Bathroom Cleaning Wipes 72 Pack Lemon ScentDisinfectant Multi-Surface Antibacterial Wipes Kill 99.99% Bacteria Biodegradable Large Gentle on Skin for Fast Household Toilet Protection**Feather Lux**£6.53**60 rev1y ago](https://www.amazon.co.uk/dp/B0DW42GZ1P) [**Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)**Zoflora**£11.82**21 rev1y ago](https://www.amazon.co.uk/dp/B0DT1MM398) [**Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)**Zoflora**£2.85**169 rev2y ago](https://www.amazon.co.uk/dp/B0CX25BV3Y) [**Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)**Zoflora**£2.98**73 rev2y ago](https://www.amazon.co.uk/dp/B0CX26SCWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)**Zoflora**£2.98**4.7★**▲ 197%**](https://www.amazon.co.uk/dp/B0CX26SCWY) [**Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)**Zoflora**£11.82**4.7★**▲ 115%**](https://www.amazon.co.uk/dp/B0DT1MM398) [**Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs**Dettol**£8.01**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0CW1ZJPVR) [**Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)**Zoflora**£2.85**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0CX25BV3Y) [**Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White**Zoflora**£2.71**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0BGSWJPNF)
**~~View all trending →~~**
## **What buyers say about bathroom wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**21%
*“Always good for cleaning”*
**Smell**18%
*“Lovely fresh scent”*
**Value For Money**16%
*“Good value for money”*
**Quality-Overall**9%
*“Decent quality for the money”*
**Moist/Dry**5%
*“Nice and moist”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**3%
*“Great size”*
**Cleansing**2%
*“cleans as it's supposed to”*
**Freshness**1%
*“Fresh”*
### **What buyers complain about **
**Smell**26%
*“Bad smell”*
**Size-Overall**11%
*“it scrunches up so small”*
**Value For Money**9%
*“Not worth money”*
**Thickness**6%
*“feels thicker than the Dettol wipes I normally use”*
**Moist/Dry**4%
*“can be slightly dry”*
**Durability**3%
*“they never seem to last long”*
**Ease Of Cleaning**2%
*“Absolutely dreadful wipes”*
**Residue**2%
*“leave a residue”*
**Advertised Vs Actual Product**1%
*“Falsely advertised”*
**Stain Resistance**1%
*“Leaves marks”*
### **Top return reasons **
**Size-Overall**36%
**Smell**22%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Leak-Proof**5%
**Moist/Dry**4%
**Ease Of Cleaning**4%
**Value For Money**2%
**Thickness**1%
**Portability**1%
## **Common questions**
- **Is bathroom wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £89K/yr across 25 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bathroom wipes niche?**
- 7 brands and 132 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bathroom wipes?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for bathroom wipes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bathroom wipes niche?**
- Listings span £0.87–£16.86; the average listing price is £6.31 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.
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